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Equal Strategy’s Simon Faure-Field to Speak at International Federation of Essential Oils & Aromas
Simon Faure-Field, CEO of Singapore-based environmental branding consultancy Equal Strategy, will speak at the International Federation of Essential Oils and Aroma Trades (IFEAT) on 8th November, 2012
For more than a decade now, Simon Faure-Field and his Singapore-based consultancy Equal Strategy have been at the cutting edge of techniques that make consumer, retail and hospitality environments in the Asia region more attractive for people to spend time in. Faure-Field’
“As humans, we are affected by the appeal of our surroundings, which tend to affect our behaviour,” says Faure-Field. “Particular combinations of music styling and fragrance can set the tone for a retail brand, put customers into a certain frame of mind in which to make their purchase decisions, create an emotional attachment, and drive loyalty, to the brand beyond the customer’s initial visit.” Faure-Field will be showcasing some of his past case studies on retail clients who have embraced this game-changing sensory branding methodology.
About Equal Strategy
Equal Strategy delivers “music”, “fragrance”
Decades of behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.
Danny Chaplin, Tel: +65 6256 5100