Wind Mill Slatwall Products Expands Operations to Serve the Western US Market

Headquartered in Sheboygan Falls, WI, Wind Mill Slatwall Products has expanded its capacity of manufacturing slatwall, panels and component parts to serve the Western United States.
Truck'n West
Truck'n West
Nov. 7, 2012 - PRLog -- Wind Mill Slatwall Products, headquartered in Sheboygan Falls, WI has expanded its manufacturing capacities of making slatwall, panels and components to serve the western United States - with a focus on making Anchor™ Core.  This provides west region customers a new opportunity to order the latest and best core available.  Anchor™ Core , produced by Boise Cascade, has been specifically engineered for slatwall and offers customers the outstanding performance value of being 50% stronger than slatwall made with standard MDF.

With this new capability, Wind Mill is now positioned to serve the many customers based in the west, including the markets of Seattle, Portland, San Francisco, Los Angeles, Phoenix, Las Vegas and others by offering a manufacturing point for product out of the Seattle, WA area.

Customers located in the west region who would like to work with Wind Mill can simply call the Wind Mill Sales Team based in Wisconsin to discuss their project.  Wind Mill will coordinate the production and have the order shipped from the Seattle location.

"Our new manufacturing point is a strategic and important addition to Wind Mill's capacity," states Mark Radtke, Executive Vice President of the company.  "We've had many customers who want to do business with us...and the only thing holding them back has been the high cost of freight between our Wisconsin facility and the states located west of the Rocky Mountains.  We now can deliver on that request and bring those customers the product line, quality and exceptional customer service and support that Wind Mill has become well known for throughout the retail display industry.

Wind Mill's arrangement with Boise Cascade to sell and market the Anchor™ Core provides a very nice opportunity to west region customers to now acquire this product and experience the great value it offers, as an alternative to MDF...especially as the MDF marketplace becomes tighter.

"Wind Mill's results of introducing, marketing and selling the Anchor™ Core line for Boise Cascade has been nothing short of remarkable," states Steve Stoler, Sales Manager for Boise Cascade.  "Wind Mill's approach for developing the customer support tools and educating everyone in the channel has really helped this product line take off.  As a result of Wind Mill's performance, we're extremely pleased to partner with them to market and sell the Anchor™ product line in the west as well as midwest regions."

Wind Mill Slatwall Products has been manufacturing and marketing slatwall and related component parts since 1980 - serving the store fixture manufactures and distributors in the retail, merchandising and display industries.  Wind Mill also has a consumer products division called GarageEscape, with a line of products specific to garage and home organization.

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Phone:920 467 9304
Tags:Retail Display, Slatwall Panels, Slatwall Fixtures, Slatwall Accessories, Merchandising
Industry:Apparel, Retail
Location:Sheboygan - Wisconsin - United States
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