Credit Unions Finding Creative Ways to Refresh Branches

Credit unions are seizing upon industry conditions to lure members away from big banks. In an effort to promote their brand, credit unions are exploring new ways to strengthen community ties and inspire loyalty to their branches.
Signature Wall
Signature Wall
Nov. 7, 2012 - PRLog -- Portsmouth, NH, – While big banks continue to struggle with their public image and retain customer loyalty, credit unions are finding creative ways to strengthen brand image and strategy throughout branches.  Credit union CEO’s and Marketing executives recognize the importance of getting out their brand message to current and potential members.  In doing so, progressive credit unions are turning to cues from the retail industry.

Scott Dustin, President of Nova Retail Group, consults with credit union executives nationwide on ways to turn their current spaces into true retail banking environments.  

“There is a steady demand from credit unions for assistance in refreshing their branches.  Clients often understand that something needs to be done to bring all in-branch Marketing efforts together, but need help bringing ideas to life.  Credit unions also understand the importance of using their brand to strengthen community ties.  We have several clients embracing signature walls and environmental window graphics to refresh their branch network.”- Scott Dustin, President of Nova Retail Group.

Graphic programs for credit unions now often include signature walls that help connect emotionally with members while augmenting a cohesive brandscape.  Cost effective environmental graphic treatments strengthen community ties subtly.  Organizations are exploring various options to add character to their branch network. By installing Welcome, Community and Charitable Walls that highlight local images and efforts, credit unions strengthen customer loyalty while reinforcing their brand recognition on a regional level.  These additions help retain and grow membership.

Credit unions also understand that a compelling brand presence does more than just resonate with members. It assists in building relationships between employees and managers with the public. As part of a complete program, window treatments continue to be a cost effective way to promote the brand, cross sell services, and encourage program participation.  Branches should use every available area to promote their brand and draw in street traffic.  Exterior windows can be used like billboards with graphics to create impact and amplify street presence. Creative artwork and messaging can easily be applied to exterior branch windows on a tight budget.

“The days of just having a brochure rack full of various service pamphlets are over.  Credit unions want a true retail banking experience with brand channels working in unison”, Scott explains.

Nova Retail Group partners with clients to create complete and unique experiences for their customers. Offering services across many disciplines makes Nova distinctly qualified to work with clients from the creative process through delivery and installation in areas of environmental graphics, retail merchandise, brand engagement programs and design build projects.

If you would like more information about this topic, please contact Scott Dustin at 603-294-4488 or email  You can also visit Nova Retail Group on the web at

Signature Walls:

Window Treatments:

Nova Retail Group on Facebook:

Email:*** Email Verified
Tags:Credit Unions, Branch, Brand, Branding, Retail Banking
Industry:Banking, Credit union
Location:Portsmouth - New Hampshire - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Page Updated Last on: Nov 08, 2012

Like PRLog?
Click to Share