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What On Earth is getting around (all thanks to Ocado)
Award winning food company’s organic products now available through Ocado
What On Earth has recently joined forces with online retailer, Ocado, and has launched 12 of its organic products on the grocery site. By the end of October more than 20 of What On Earth’s brightly branded products will be listed and available to buy, including the company’s much loved pizzas and cheesecakes.
Currently serving mainly London, the Home Counties and a handful of areas in the south west of England, What On Earth’s distribution area is fairly modest. Selling products through Ocado, therefore, will allow the fun loving company to push its food further and serve a larger customer base.
Jeremy Jaffé, co-owner of What On Earth, said: “Launching our products with Ocado is a huge step for us and one we are extremely excited about. Our business model has always been to stick with the smaller retailers and this is something we will continue to do. But working with Ocado is an excellent way for our products to be enjoyed on a nationwide scale, not to mention a great opportunity for us to work with such a respected company.
“So many consumers ask us where they can buy our products but if they’re not based near London it can be difficult to give them an answer. Now we can just tell them to go on the Ocado site. It’s great being this accessible. What’s more we feel we are an ideal fit for Ocado as we have a very similar code of conduct. We are an extremely ethical and environmentally friendly business and we believe in offering the utmost in customer service.”
There are currently 12 of What On Earth’s organic desserts listed on Ocado, including traditional British favourites such as crumbles, sponge puddings, cheesecakes and fools. The company will also add organic custard to its offering.
By the end of October What On Earth’s popular organic pizzas will be added to the site. Nine organic pizzas will be included in the range – six different 11” pizzas and three types of children’s pizzas.
Lovingly handmade with the finest ingredients, What On Earth’s delectable organic food offers the best in quality and excellence. Each product has been individually created with care, attention and integrity in order to reach the highest of standards.
The company’s organic pizzas are made in its London based kitchens whereas all the desserts are made in the grassy dales of Somerset – home to What On Earth’s Soil Association and BRC accredited patisserie.
Established in 1998 by Jeremy Jaffé and Rolf de Polla, What On Earth is an award winning, manufacturer, supplier and distributor of high end organic food. The company has strong environmental values and was awarded three trophies at the Wandsworth Green Business Awards last year.
Jeremy and Rolf also own Simply Nectar, a range of award winning and ethically produced fruit juices and nectars. The drinks are high in vitamins and free from all pesticides, colours and refined sugars.
For more information on What On Earth please visit www.whatonearth.co.uk.
About What on Earth
Established 14 years ago, What on Earth is a leading, award winning organic food manufacturer. Starting with just one humble, organic pizza, the company has grown considerably over the years and now produces a wide range of high quality food products, all of which are high in vitamins and minerals but contain no GMOs, additives or pesticides. In recent years What On Earth has begun to make a selection of non-organic products in order to produce innovative items and keep up with the changing market. What on Earth sources the best ingredients from around the world for all its products and constantly strives to reduce any environmental impacts.
What on Earth was founded by Jeremy Jaffé and Rolf de Polla, both of whom are still at the helm of the company. Originally owners of classic car dealerships, the pair decided to move into the food industry as they were keen to put the goodness back into food and change society’s palate. What on Earth has its headquarters in London but also owns a depot in Bridgwater, Somerset. The company supplies its products to a selection of food stores, delis, cafes and restaurants across the UK. Jeremy and Rolf also own Simply Nectar, a range of sugar free fruit juices and nectars.
What On Earth is a very environmentally friendly company and ensures a strict ethical code of conduct is followed throughout the business. What On Earth was awarded three trophies at the 2011 Wandsworth Green Business Awards for its environmental efforts.