D’vel launches CRM Lite developed on Liferay architecture

Nov. 6, 2012 - PRLog -- Italy (Bologna), November 6th, 2012 –D’vel, eclectic software house in the IT world, has developed its own CRM solution on Liferay Portal Server, to meet the needs of small and medium firms who continue to consider these issues with distrust, underestimating the important organizational benefits.

To survive in uncertain economic conditions as the current, it is of basic importance to:

·       Focus on existing customers,

·       Maximize profit chances,

·       Do more with less,

·       Reduce operating costs,

·       Optimize IT assets.

D’vel has responded to these companies’ needs developing a solution that will lead entrepreneurs primarily to analyze their internal processes, evaluating the level of information sharing between the different business areas such as sales, marketing and customer support, and at last define how the CRM will support them.

This effort will be repaid by a comprehensive tool, which will provide specific benefits depending on the job role.

CRM Lite will be the main tool to achieve a single view of the customer, without relying on the historical memory of the staff or disconnected tables and files, but giving to each actor his own point of view. Sales will be supported in monitoring the activities and managing the supply cycle. Marketing will be able to analyze the customers through macro and micro aggregates, managing opportunities. Customer support will relate to the customer having a comprehensive view, useful to indicate possible business upselling and cross-selling.

Liferay is one of the best Open Source Portal, as evidenced by its presence in the Gartner Magic Quadrant for Horizontal Portals between the Leaders.http://www.liferay.com/about-us/awards.

Liferay already provides more than 60 out of the box applications and most innovative technologies to support from Web publication to build an Intranet/Extranet or simply to manage documents in digital format and share applications with the right security level.

D’vel CRM Lite adds value to the customer's buying experience and the company will benefit from better relations with:

- Better loyalty

- Revenues increase,

- Cost reduction,

- More effective sales force.

D’vel presents itself as a technology partner, with the tranquility of the developers of the solution: CRM Lite.

D’vell will be present at Liferay Symposium, November 16th (Palazzo Visconti, Via Cino del Duca 8, Piazza San Babila, Milan).