ITSMA Makes Additions to Staff to Reinforce Leadership and Experience

Dan Armstrong recently joined ITSMA as Director of Research and Thought Leadership and Rohit Lodhi joined as the Director of Strategic Services for ITSMA India. These additions will enable ITSMA to better serve members and clients.
Nov. 6, 2012 - PRLog -- ITSMA, the leading marketing association for B2B technology, telecom, and professional services organizations, is excited to welcome two experienced marketing leaders to its staff  to provide a higher level of service to its members and clients.

Dan Armstrong recently joined ITSMA as Director of Research and Thought Leadership, where he will be responsible for ITSMA’s thought leadership development and research programs. In this role, Dan will research the latest industry trends, develop new insights, and share best practices with ITSMA members via written reports, data visualization, presentations, and interactive discussions.

“I am thrilled to have Dan on board and I am confident that he will make a significant contribution to both the quality and quantity of our membership deliverables and thought leadership platforms,” said Julie Schwartz, Vice President of Research and Thought Leadership at ITSMA.

Dan brings a diverse and well-rounded skillset to this role. Before coming to ITMSA, Dan moderated conferences for Information Week on behalf of sponsors including IBM, Dell, HP, and Silanis. He developed thought leadership content based on surveys and qualitative research for Deloitte Growth Enterprises Services, Forbes Insights, and Ernst & Young, and did research projects on behalf of the Gates Foundation and the Nuclear Threat Initiative.

Dan also spent seven years as a senior editor in the thought leadership practice of The Economist, where he executed surveys and research projects for major financial services, consulting, and technology companies, as well as all of the Big Four accounting firms.

Dan is a certified Financial Risk Manager™, the author of Tools of Risk Analysis, and the editor and co-author of three books published by McGraw-Hill: Derivatives Engineering, The Derivatives Engineering Workbook, and Active Bank Risk Management. He holds an MBA in finance and research methods from Columbia Business School, with additional graduate work in statistics, data mining, and geographic information systems.

ITSMA is also expanding its operations in India. To support the company’s success in working with marketers at both the top and emerging Indian Services organizations, ITSMA has added Rohit Lodhi as the Director of Strategic Services for ITSMA India. Rohit is responsible for growing the company’s membership in India, and to contribute to consulting and research projects for ITSMA members.

“A local presence in India is crucial to our ability to serve our clients there,” said Dave Munn, President & CEO of ITSMA. “Rohit’s experience and deep knowledge of the IT Services industry in India will certainly give ITSMA members an advantage.”

Rohit brings more than 16 years of experience in marketing and brand management to this role. Most recently, Rohit was leading corporate and brand marketing at iGATE (formerly Patni) where he was involved with brand strategy, influencer marketing, customer relationship marketing, and digital strategy. Prior to this, Rohit spent more than eight years in brand planning and account and media management at IPG, WPP, Omnicom, and Hakuhodo group agencies.
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Tags:Dan Armstrong, Itsma, Marketing Research, Thought Leadership, Services Marketing
Industry:Marketing, Research
Location:Lexington - Massachusetts - United States
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