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ThoughtStarters:India-US thought leadership marketing partnership delivers quantifiable ROI to firms
With nearly 60% of B2B services marketing teams increasing spends on content development and thought leadership marketing, ThoughtStarters helps strategize, create & leverage a clearly articulated thought leadership marketing platform for higher ROI
The hallmark of a thought leadership initiative is that while it can take many forms – from a single white paper to a year-long integrated digital and print content development program – it delivers relevant insights that directly address the challenges that prospects and customers face. This immediately separates an organization from those simply selling products and services.
“Thought leadership marketing is a powerful intellectual branding tool," ThoughtStarters Founder and Director Karthik Nagendra noted. It's gaining ground rapidly because business executives today seek experts who can help them battle the direct and indirect market pressures that will only increase in the future. When done right, thought leadership marketing is an effective strategy to get noticed in today's increasingly competitive marketplace and sets the company apart in a meaningful, memorable way."