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Marketing Expert Dr. R. Kay Green Releases Marketing Rule Book For Women In Business
I’ve Been Called the B*Word… Now What Do I Do? 13 Rules for the “New-Age” Professional Woman provides an in-depth look at the modern business landscape. The book defines the characteristics of 13 women and their veritable paths to success.
* Finding your niche
* Establishing your brand
* Revitalizing your strategies
* Building the right network
* Rendering the competition irrelevant
Concrete, time-proven advice makes I've Been Called the B* Word...a must-read for any woman striving to achieve business success. Rather than simply cheering women on, the book provides detailed ‘how-to' steps, while tips from the pros offer a discerning process for living and working at your best, suggesting how to: create the proper mindset; dress for the part; reinvent yourself; be relentless without being overbearing;
"I've Been Called the B* Word... is not about being a bitch," says Dr. Green. "It's the exact opposite - it is about the diversity, leadership and empowerment of women today. We include many other b* words in the book, but they are words that describe positive attributes. If you are a woman with a career, you will find invaluable wisdom in this book. If you are a woman entrepreneur, you will find a veritable roadmap to small business success. And if you've ever been called the B-word, this book will change your life."