Speak my language - win my vote!
A Cambridgeshire-based entrepreneur is spearheading a innovative campaign to persuade the Government to customise polling cards that target specific age groups and motivate more people, especially younger age groups, to vote.
Print and design expert Frank Golden firmly believes that the current design of the polling card is a huge turn off, especially amongst the hard-to-attract 18 to 25 year age group, and does absolutely nothing to encourage people to take any interest in voting. He said: “Why is the Government sending out exactly the same card to 18 year olds and OAP’s? They speak a totally different language and are attracted by different messages. This ‘catch-all’
To demonstrate how effective the polling card could be in attracting voters, Golden’s company PrintHut.co.uk®
Added Golden, “Because the Government database has already captured the demographics for each voter, it is really easy to design a card which can be tailored and personalised to reflect the interest of the target audience. If supermarkets can do it so brilliantly, why can’t the government?.”
“Good graphics, bold colours and dynamic text will stimulate the interest of young people. Excite them, speak their language, turn them on to the importance of elections and I am convinced that the reward will be a dramatic increase in the number of 18 – 25 year olds casting their votes on polling day.”
According to the Electoral Commission, only 56 per cent of 19- to 24-year-olds and 55 per cent of 17- and 18-year-olds are on the electoral register. 8.5million people in the UK (of which 3.5 million are young people) are not on the electoral register. Figures revealed that Facebook has 1.08million 18-year-old users in Britain, compared with just over half a million who have reached voting age in the past year and registered on the electoral roll.
Frank Golden is managing director of PrintHut.co.uk®
For further comment
Frank Golden e-mail: Frank@printhut.co.uk Tel: 01480 216 331
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