Nov. 2, 2012
-- Mumbai, October 30, 2012
: Mafatlal Industries Limited – a flagship company of Arvind Mafatlal Group, a century year old conglomerate, has announced the launch of the luxury, premium and deluxe range of bath towels in an all India Marketing Joint Venture with Girisons Clothing Industry. The announcement comes in the backdrop of the forthcoming festive season. With this launch, the company that has been dealing in fabrics and bed linen has added one more premium product to its range of varied products.
The bath towels are available in six varieties are OASIS, LAGOONA, CORAL, PERLA, DESIRE & MARINA. Despite being made from pure cotton, each range carries a unique feature that gives you a special feel and experience while using it. The products are designed with a high absorption rate of water and lint less when used.
The OASIS range of towels made from hi-quality 100% cotton yarn and MARINA range of towels is made from premium cotton. The LAGOONA and CORAL range of towels is been made from premium combed cotton and the PERLA is made from premium cotton with Jacquard designs. The DESIRE & MARINA range is made from superfine cotton yarn in polka dots and stripes respectively. Towels in all range are available in different attractive and trendy colors to enhance your experience of using it. M B Raghunath, Senior Vice President, Marketing and Sales, Mafatlal Industries Ltd
says, “Towels, as a product, is not completely distinct from our core business. Being an industry leader and after making a mark in all the products we have, we are of the view that towels will be an exciting product for doing business in Indian as well as international markets. We are sure the consumers will appreciate the quality and colors of the product which will be available in more than 14,200 retail outlets across the country.”
Mafatlal Industries Limited produces a complete range of products in 100% cotton, polyester-cotton, polyester-viscose and polyester wool blends consisting of Fibre Dyed , Yarn dyed and piece dyed suitings and shirtings poplins, cambrics, fine lawns and Voiles in 100% combed cotton yarn. The company established in 1905 during its long tenure has always strived to provide the best to its customers to match their needs according to the latest trends and will continue to do the same in the coming years with equal dedication.
For Further Details Please Contact: Shubhangi Ghadi-9820895980