launches: A new product review web site for women who love the outdoors. is a new web site for women who love the outdoors to read fun reviews of unusual and newly released gear, clothing, events and vacations (and yes, men often like to read them too).
Nov. 1, 2012 - PRLog -- San Francisco, CA – officially launched today to provide active women with fun reviews of unusual and newly released gear, clothing, events and vacations. With the marked increase of women’s participation in recreational sports and travel all around the world, hopes to establish itself and its daily reviews as an entertaining catalyst to connect innovative products and services with this growing market.

“It’s not everyday you find a project that’s so much fun and so much appreciated by readers as well as product manufacturers and vacation providers,” reported Pam Marsh, the founding Editor of “For the last several months, we’ve managed a soft launch which has validated that we were filling a void, and it really helped us perfect the site’s voice.”

With over 500 reviews now published, strives to be fun and flirty while placing each review in to one of 12 broadly defined categories: Getaways, Wardrobe, Events, Beach, Bike, Camp, Court, Skin, Snow, Track, Trail and Urban. The team is currently publishing 3 new reviews each weekday with products and services sourced from all around the world. While most of the products are geared for women, some don’t discriminate so men often also enjoy the reviews. was started by several friends in Northern California who discovered products when they traveled that they wanted to share with one another but just couldn’t find in local stores. As they put it, the ultimate goal of is to bring opportunities to innovative product designers all around the world by connecting them to the growing market of women who love the outdoors.


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