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Hill & Partners, Inc. brings GTECH to World Lottery Summit 2012
The creative team at Hill & Partners created a theatrical 12x15 meter (roughly 40x55 feet) exhibit that made an immediate and lasting impression on the estimated 1500 global attendees at the prestigious trade show.
More than 50 international exhibitors presented the latest innovations in lottery technology.
The GTECH exhibit, located at the front of the showroom, was highlighted by a variety of suspended elements, including a large four-sided sign bearing the GTECH logo. The suspended 7 feet high by 25 feet wide sign served as a focal point to the innovative exhibit. A central floating canopy with a multitude of orb lanterns provided additional dimension and radiated welcome.
The artistic exhibit incorporated sheer fabric panels on the outer perimeter. The translucent material was staggered in size to create drama and allow visitors full view of the Branded Environment.
Innovative lighting throughout the exhibit set a tone of understated elegance.
Visitors approaching the exhibit were greeted with a pair of entertainment consoles that featured 3-D floating imagery tastefully partnered with media that offered streaming GTECH content. A halo lit iPad bar provided attendees an opportunity to interact with various GTECH applications and wirelessly sling the content to corresponding monitors. Seven glowing pods served as double-sided workstations that featured assorted GTECH products and technology.
Two 12-foot high conference rooms offered privacy for attendees to speak with GTECH representatives and further experience GTECH’s product offering. A pair of informal lounging areas and a refreshment bar provided visitors a place to relax and recharge. A 12-foot walled storage space gave additional polish to the creative Branded Environment by featuring two seamless flush circular LED monitors offering digital content.
The popular exhibit also included a photo booth for attendees to have instant photos taken, making their visit to the GTECH exhibit even more memorable.
GTECH is a leading gaming technology and services company, providing innovative technology, creative content and superior service delivery. Headquartered in Providence, RI, GTECH maintains a large international presence and is a global leader in the online lottery industry.
Hill & Partners Inc. has partnered with GTECH for more than twelve years, taking the company to trade shows both national and international.
Michael McMahon, President and CEO of Hill & Partners, Inc. said, “We successfully created a unique look for GTECH at this important industry show and had the opportunity to showcase the company’s broad product line. We’re proud of our long-term relationship with this leading, global company and of our ability to provide appealing and welcoming properties that showcase the GTECH brand.”
About Hill & Partners
H&P is a full-service team of Branded Environment specialists with a network of skilled partners throughout the country and world. H&P has provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 17 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has been named one of the Boston area's fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.