Midnight launch of Assassin's Creed III
e-xpress Interactive Software Pvt. Ltd. in association with Games the Shop, Federation of Gamers and landmark organized the Midnight Launch of Assassin's Creed III. The event took place in three cities and eight shops, which gave a huge response.
ASSASSIN’S CREED III GETS A HUGE RESPONSE FOR THE MIDNIGHT LAUNCH!!!
30th Oct 2012: e-xpress Interactive Software Pvt. Ltd. In association with Games The Shop- Mumbai, Federation of Gamers (FOG)- Delhi, Landmark- Bangalore & Delhi and Origin Games- Mumbai organized the midnight launch of the most awaited game Assassin’s Creed III in India.
The huge crowd undoubtedly showed how popular the game is.
Fans started queuing up in shops from 10.30 pm onwards. The enthusiasm of the launch of Assassin’s Creed III was seen amongst the crowd as they were eager to answer the quiz questions and win the exciting gifts like Tomo Hawk, Bracelets, T-shirts, Key Chains etc., at Games the Shop- Mumbai. Fans were screaming out of joy as they won their gifts.
In FOG- Delhi, the main protagonist Connor made the atmosphere more thrilling and exciting. Fans were over excited to click pictures with him and as they purchased their game copies.
The response from Landmark- Bangalore & Delhi and Origin Games- Mumbai was also exceptionally huge. Crowd had gathered at 12 in the night just to grab the game CDs and win exciting gifts.
The CEO of e-xpress Interactive Software Pvt. Ltd., Mr. Anand Khemani who was present at the Launch exclaimed looking at the crowd present for the Assassin’s Creed III midnight launch,
“We are very happy that this time we could extend the midnight launch in 3 cities i.e., Mumbai, Delhi and Bangalore and are very thankful to all our retail partners to organize the midnight launch of Assassin’s Creed III.”
Adding to this he said “I am overwhelmed seeing the response of the dedicated fans. This shows how popular the Assassin’s Creed as a franchise is in India”.