Tech Start-Up, Upperatus, Helps Heal the Bay One Shirt at a Time

Nov. 1, 2012 - PRLog -- Santa Monica, CA – Well-known non-profit, Heal the Bay, is gearing up for a big splash in November. Upperatus and site users help spread the campaign message, while Dan McCauley provided the limited-edition design.  Each month, Upperatus plans on connecting a graphic artist with an important, charitable cause to develop limited-edition shirt designs which will directly impact the cause’s operations.  

In November, Upperatus will donate $11 per item sold to Heal the Bay through their website which focuses on awareness apparel for women and men.  Nina Borin, Heal the Bay’s Development Manager of Corporate Relations & Special Events says, “It’s great to see new companies looking for ways to integrate the idea of giving back to the community.  We are very excited and privileged to help Upperatus launch this wonderful endeavor.”  Each shirt you see on Upperatus’ website, http://www.upperatus.com, is only available for purchase this month, before a new design comes out next month featuring a different non-profit, and artist combination.  If you’re interested in doing good while looking good, pick up one of their stylish cuts ranging from V-Neck Tees, Racerback Tank Tops, and Raglan Pullover Sweaters for women, to Crew Neck Tees and Classic Thermals for men.

“It brings me joy knowing that we are able to provide fashionable, eco-friendly apparel while helping an amazing cause like Heal the Bay.  Our work and the help of users interested in making a difference to promote the campaign, and Dan McCauley’s wonderful design are absolutely critical in the success of this campaign,” said Vil Sologub, Upperatus Co-Founder.  Dan McCauley, local Los Angeles based artist, has a wide range of artistic talents from mural art, to fashion and web design.  “When Upperatus approached me with the idea of creating a shirt for Heal the Bay, I knew it was great fit!  I was in right away.” McCauley said.  He went on to say, “Being given a large amount of creative freedom and being able to work within the company of good people – for a good cause – is why I continue to do what I do.”

By making a purchase, an Upperatus customer helps Heal the Bay with their operations which include keeping beaches clean, reducing pollution and storm-drain runoff, and preserving wildlife.  The non-profit also runs the Santa Monica Pier Aquarium, which can be visited six days a week, excluding Mondays.  Beyond making a purchase, users are able to help in other ways, by sharing the campaign on their Facebook, Twitter and Pinterest pages.  Upperatus has setup sharing goals for each social network, and when a goal is met, they will be giving away a shirt to a random user that helped achieve the goal.

See this month’s designs and find out more at http://www.upperatus.com or send an email to contact@upperatus.com.