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“Euro crisis” communications lack vision and credibility, professionals say in survey
Corporate Communications professionals fault European governments for failing to convey clear messages about the Euro crisis, according to a recent online survey by the global public relations network InfiniteLatitude™.
Of 111 senior professionals responding from 23 markets worldwide, 81% said governments had not been able to credibly communicate a path towards a solution of the crisis. Likewise, 77% said governments were failing to present a vision of how a future Europe would look after the crisis.
As a result, only about 4% of respondents think governments have been able to garner support among European publics for the measures taken so far, while about 20% are neutral and about 75% discount this view.
Most credit is given to the efforts of authorities to explain the root causes of the crisis: About 12% think this has been done successfully, and about 23% are at least neutral. On these grounds, it may not come as a surprise that a majority -- 65% -- does not attribute credibility to governments' communication.
Euro-breakup no big deal – from communications perspective
The InfiniteLatitude survey also asked how communicators think a Euro-zone break-up might affect their own activities. Concerns seem to be limited, both in-house and on the agency side.
Only 28% of in-house managers consider a potential break-up of the Euro zone to be a risk for their organization’
Yet, of those 28% of respondents who do see a risk, only half of them have taken specific precautions, while 81% of all respondents say they have not made any preparations.
Agency leaders display a similar attitude, with about 55% saying they do not consider a break-up of the Euro zone to pose a major business risk to their organization, while 28% view it as an opportunity, especially for enhancing customer relations.
Europe: Ulrich Gardner, Frankfurt, 49 69 71 91 68 50
US: Richard Miles, Boston, 617-771-1212