Webinar: The Most Important Things Marketers Need to Know-Social Analytics & Intelligence Solutions

Oct. 31, 2012 - PRLog -- WHAT: Clarabridge, Inc. (http://www.clarabridge.com), the leading provider of Customer Experience Management (http://www.clarabridge.com/WhyTextAnalytics/EnterprisewideApplications/CustomerExperienceManagement/tabid/296/Default.aspx) (CEM) powered through sentiment and text analysis, today announced that it will be hosting a free webinar with Hypatia Research Group (http://www.hypatiaresearch.com/) about social analytics & intelligence (SA&I) solutions on Thursday, Nov. 8, from 1:00 p.m.-2:00 p.m.

Driven by high volumes of online user-generated content, SA&I is an exploding area for marketers and high on the list of enterprise priorities for 2013. Research by Hypatia Research Group has found that most enterprises will start using SA&I tools for customer service, brand and marketing communications ,and competitive intelligence functions before expanding its usage into other areas of the business.    

WHO:  Leslie Ament, Senior Analyst and Vice President of Research at Hypatia Research Group, and Jason Schneider, Senior Vice President of Sales at Clarabridge, will educate attendees on the latest tools and best practices for SA&I initiatives, ways for marketers to lead the charge for SA&I within the enterprise, and tactical and strategic ways to make sustainable change a reality.

WHEN: Thursday, Nov. 8, from 1:00 p.m.-2:00 p.m. ET  

REGISTER: Register for free here (https://clarabridge.webex.com/mw0306ld/mywebex/default.do...).  

About Clarabridge

Clarabridge is the leading provider of Customer Experience Management (http://www.clarabridge.com/WhyTextAnalytics/Enterprisewid...) (CEM) powered through sentiment and text analytics. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment and analyzing qualitative data found in Voice-of-the-Customer (VoC) feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include B/E Aerospace, Charming Shoppes, Inc., Choice Hotels, Dell, E.ON, Expedia, Fidelity, Gaylord Hotels, Intuit, J.D. Power, L’Oréal, Marriott International, PetSmart, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens and Wendy’s International. Clarabridge is privately held with offices in Reston, Va. and London, U.K. For more information, visit http://www.clarabridge.com or on Twitter: @clarabridge (http://www.twitter.com/clarabridge).  

About Hypatia Research Group

Industry analyst and market research firm Hypatia Research Group delivers high-impact market intelligence, industry benchmarking, best practice and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer and market intelligence to enhance performance and accelerate growth. Coverage includes: Customer Relationship Management (CRM), Business Intelligence, Advanced Analytics, Customer Analytics, Social Media, Text Analytics, Marketing Automation, Information Management, Customer Data Management/Data Quality and GRC. Since 2001, clients have relied on Hypatia for industry insight, expertise and independent market research for guidance in assessing various technology and service options. www.hypatiaresearch.com

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Media Contacts

Serina Aswani  

Clarabridge, Inc.

serina.aswani@clarabridge.com

571.299.1896

Megan Coyle

Articulate Communications Inc.

clarabridge@articulatecomms.com

212.255.0080, ext. 14