Marketing Asset Management Service lands investment for global launch.

The marketing asset management service, PromoBucket, does a spinn-off from the advertising agency Navii. Almi Invest and 1a Västmanlandsfonden come in as external investors In conjunction with this.
Oct. 30, 2012 - PRLog -- -        We have been in this business a number of years now and we’ve observed what everyone else is doing, and decided to do the opposite, says Alex Kheirmand, CEO.
In direct contrast to filling the application with features that wont be used, our focus is on the customer and their actual needs. PromoBucket allows us to package our thoughts into a SaaS solution and thereby reach a wider audience and scale the service and company much faster.

-        PromoBuckets’ market is driven by three major trends; companies seeking to streamline their marketing asset management, brand responsibility is centralized but marketing material production is local, and the increase of acceptance of external cloud services in business, says investment manager Johan Crona. This drives the demand for marketing asset management and print production cloud services.

-        We invest in the company as we strongly believe in the founders, their passion, skills and willingness to change a conservative industry. With its scalable service the company is in a good position to meet the demand from a global market, says investment manager Petra Palmgren Lindwall. The company applies a customer driven product- and business development, which we believe is a major success factor.

About PromoBucket
PromoBucket targets advertising agencies and their end customers in the SME segment. The service makes it easier for employees and contractors to access marketing materials assets and are able to edit them in a simple way. The product is a SaaS solution within the Brand Asset Management and Web to Print segment, and collects a company's brand assets and marketing materials in one place. It allows users without previous design or print experience, to create, edit and order marketing materials from a central hub.

About Almi Invest
Almi Invest creates opportunities for entrepreneurial growth companies to expand on a regional basis, by co-investing with other venture capital firms with capital, competence and network. Almi Invest is organized into seven regionally based venture capital funds and owned by Almi Företagspartner AB along with regional players.

About 1a Västmanlandsfonden
1:a Västmanlandsfonden is a regional venture capital fund that catalyzes the development and growth of knowledge-intensive companies in Västmanland by supplying capital and owner engagement. 1:a Västmanlandsfonden co-invests in early growth entrepreneurial companies.
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Tags:Brand Asset Management, Marketing Asset Management, Web-to-print, Digital Asset Management, Bam
Industry:Advertising, Marketing
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