Fras-le Strengthens Sales And Marketing Team With Promotion Of Kevin Judge And Steffanie Savine

New roles for key personnel will help company better serve its customer base
L-R: Kevin Judge and Steffanie Savine
L-R: Kevin Judge and Steffanie Savine
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North America
General Manager


Troy - Tennessee - US

Oct. 30, 2012 - PRLog -- Las Vegas, Nev. – October 30, 2012 –– Fras-le North America announced today at the opening of the 2012 Automotive Aftermarket Products Expo (AAPEX) the promotion of Kevin Judge and Steffanie Savine. Judge, light vehicle aftermarket sales manager, is now sales manager, national accounts. Savine, marketing and sales coordinator, was promoted to marketing and communications manager. Both are based out of the company's North American headquarters in Northville, Mich.  

"Kevin and Steffanie are essential components of our North American sales and marketing team. Both played integral roles in the implementation of our Work Truck & Fleet program," said Rodrigo Meirelles, vice president and general manager for Fras-le's North American and European operations. "These new roles for Kevin and Steffanie will help Fras-le better serve its customer base by allowing them to be the bridge between knowing the market’s demands and guiding Fras-le’s response."

Judge is responsible for driving growth of aftermarket disc brake pad sales to large national accounts. Judge holds a bachelor of business administration from Northwood University in Midland, Mich., as well as a certificate from the University of Michigan’s executive business program. He has been with Fras-le North Amerca for one year and three months and has more than 20 years of experience in the brake segment of the automotive aftermarket.

Savine is responsible for creating and executing marketing strategies in the North American light and commercial vehicle aftermarkets, as well as providing the company with critical market intelligence. Savine holds a bachelor of fine arts in public relations from Wayne State University in Detroit, Mich., as well as an associate of liberal arts, and has nearly ten years of experience in the light and commercial vehicle aftermarkets, with Fras-le North Amerca.

To find out more, visit Fras-le at AAPEX Booth #3435,  phone: (248) 735-4900, e-mail:, or visit:

A global leader in brake technology and innovation, Fras-le is one of the largest friction materials manufacturers in the world.  Fras-le, certified in ISO 9001, ISO 14000 and ISO TS 16949, also has its own state-of-the-art research & development center. Fras-le manufactures over 10,000 part numbers including heavy duty brake linings, light brake linings, brake pads, clutch facings, motorcycle brake shoes and pads, brake pads for aircraft, brake shoes for railway and subway, and industrial products including molded and woven brake linings, and universal flat sheets.  With plants in Brazil, China and the United States,  distribution centers in Argentina and Europe, and commercial offices in the United States, Chile, Europe, Mexico, the United Arab Emirates, Africa and China, Fras-le keeps a well-structured team to serve its customers in more than 90 countries on all continents.  More information about Fras-le can be found at
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Tags:Promotion, North America, Brakes, Marketing, General Manager
Industry:Automotive, Business
Location:Troy - Tennessee - United States
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