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Not Just Surviving in a Cut-Throat Economy but Thriving – Just Water
Tony Falkenstein, founder of Just Water and winner of 2012 World Class New Zealand Awards for ‘New Thinking’, shares some insight to the strategic approach business owners need to take if they want to turn their efforts into profit.
Falkenstein stresses the importance of adaptation. The current conditions have forced companies to become ‘leaner and meaner’ in order to survive. One of the most fatal mistakes of companies lately has been to sit back and wait for times to change back to the way they were before. You must analyse your core competencies and utilise them to their full extent in new innovative ways. Falkenstein emphasises the opportunity that lies online for all business, no matter how established.
“We’re in the midst of a digital revolution. As we change from capital intensive businesses to non-capital intensive businesses, there are real opportunities for start-ups,” Falkenstein said.
He says online businesses possess a serious competitive advantage over traditional retailers and urges companies to push out of their comfort zones and get amongst the progressive trends. Falkenstein has been investing Just Water’s marketing efforts into online means such as search engine optimisation and Google ads so when someone is searching for ‘water filters’ [ http://www.justwater.co.nz/
Just Water has been focusing its efforts towards reducing the amount of soda consumption through making drinking water an enjoyable alternative that is fun for kids. With the rise of obesity due to excessive sugar consumption, Just Water has distributed rent-free water coolers [ http://www.justwater.co.nz/
Falkenstein makes it a point to have his personal contact details readily available for customers to contact him directly with any questions or concerns. Being honest and direct is just one of the many ways he manages to be such a successful entrepreneur. If you want to find out more about Just Water or have any other queries about the business check out http://www.justwater.co.nz/