New Slimrock® Low-calorie Bar Mixers The More Flavorful Low-calorie Choice

Mixers Offer Great Taste and 1/5 The Calories of Traditional Bar Mixers Available in Retail and Commercial Packaging
By: Pure California Beverages
Oct. 29, 2012 - PRLog -- Santa Monica, CA – At a time when the entire beverage industry is looking at the sugar content in drinks¹, new SLIMROCK® cocktail mixers replace high caloric sugary ingredients with natural sweeteners and add quality fruit extracts to create a great tasting low-calorie drink option.

Prepared with natural flavorings, sweeteners and pure nectars, SLIMROCK provides more great taste without the added calories than available mixers.  SLIMROCK mixers are gluten-free, made with 99 percent all-natural ingredients, and only 1/5 the calories -- a healthier alternative to traditional high sugar mixers.

“With SLIMROCK we have created a very innovative product,” said Rena Conner, CEO, Pure California Beverages.  “We have increased the flavor, removed the extra sugar and kept all the pleasure and fun associated with drinking a favorite cocktail.”

SLIMROCK replaces high caloric sugary ingredients with natural sweeteners and top quality fruit extracts. Exotic flavor combinations designed to titillate the palette — ranging from Guavapolitan and Mango Margarita to Cucumber Ginger Citrus and Prickly Pear Passion-Fruit have resulted in a line of bar mixers with hundreds of calories less per serving and tastes that are simply delectable.  

When comparing margaritas made from traditional bar mixers, SLIMROCK Margaritas contain only 100 calories per drink compared to 500 calories in Margaritas made with traditional mixers.  

“When Pure California Beverages created SLIMROCK we worked closely with our chemists and mixologists to create mixers with all the flavor and fun of traditional mixers at a fraction of the calories,” said Conner.  “We believe we’ve succeeded.  

SLIMROCK® is available in 15 flavors including: Guavapolitan, Cucumber Ginger Citrus, Mango Margarita, Prickly Pear Passion Fruit, Mango Colada, Key Lime Margarita, Mai Tai, Key Lime Martini, Cucumber Tangerine, Cucumber Kiwi Melon, Mango Mojito, Strawberry Daiquiri, Piña Colada, Pomegranate and Lemon Drop.

Packaging options include; 32 ounce consumer and rail bottles, half-gallon and gallon jugs, three gallon and five gallon bag-in-a-box, or a five gallon pail.

SLIMROCK® is a product of Pure California Beverages a Southern California based manufacturer of great tasting, more healthful beverages for commercial and consumer use.  Pure California Beverages’ products are 100% made in America.  The company gives 2% of its profits go to the World of Children Organization.

SLIMROCK® is currently available at, and distributed in Las Vegas through Southern Wine & Spirits.  For more information please visit or

¹ Beverage Industry Magazine —April 2012
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Tags:Cocktails, Bar, Drinks, Mixer, Low-calorie
Industry:Food, Retail
Location:United States
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