Alpine Fresh Drives New Mobile Marketing Program with HarvestMark Connect
Leading grower/shipper of asparagus and berries expands use of HarvestMark platform to drive sales and brand loyalty
Alpine Fresh is a Miami-based grower, importer and shipper of a range of fresh fruits and vegetables with operations throughout the United States, Mexico and Latin America. The company first adopted HarvestMark traceability on its asparagus and blueberries two years ago. Alpine is now expanding its use of HarvestMark to offer HarvestMark Connect on all of its packaged products, including blackberries, French Beans, snap peas, and fresh-cut mangoes, pineapples and papayas. The software suite allows Alpine to engage shoppers from every package with an instant mobile and Web presence, and provides easy-to-use ratings and survey tools to capture shopper feedback.
This season Alpine Fresh will also deploy HarvestMark PTI across its facilities in Chile, Peru and Mexico. HarvestMark PTI enables Alpine Fresh to quickly get compliant with the Produce Traceability Initiative. It will also provide visibility across domestic and international packing operations. This visibility allows Alpine’s team to get insight into incoming product volume and SKU mix, allowing them to optimize sales efforts, support ad planning and give retailers better product visibility.
“We first implemented the HarvestMark platform in 2010, and it has allowed us to dramatically increase our shopper engagement and demonstrate our commitment to food safety,” said Walter Yager, Alpine Fresh CEO. “The introduction of HarvestMark 2013 and the new HarvestMark Connect console allows us to connect directly with shoppers right in the produce aisle, so we can pinpoint their preferences and provide a superior customer experience.”
HarvestMark Connect turns every fresh food package into an opportunity to engage shoppers through the Web or any mobile device. The new HarvestMark Connect console allows brands like Alpine Fresh to see what shoppers are saying about their products, identify trends, and respond directly to build consumer loyalty. With the release of HarvestMark 2013, shippers can leverage their own lot codes to easily power marketing and food-safety communication, making it even easier to achieve item-level traceability compliance.
“Increasingly, the HarvestMark platform is becoming a core decision-making tool that helps our customers sell more and drive shopper loyalty,” said Elliott Grant, YottaMark founder and CTO. “Alpine Fresh has been a leader in traceability and food safety, and with these new programs, the company is taking advantage of the HarvestMark platform’s capacity to capture shoppers’ impressions of its fruits and vegetables and turn them into actionable insights. We’re honored that Alpine Fresh has found our solutions to be a valuable investment, and thrilled to expand our relationship with a shipper so well known for its quality and reliability.”
HarvestMark solutions are used today by more than 400 brands, sourcing fresh food from 4,000 farms from Canada to Argentina. The HarvestMark platform not only helps customers meet government and industry requirements;
For more information, visit http://www.harvestmark.com/