Portland-based #ProjectLookUp launches new Instagram account

Weekly photo challenge features best user-submitted photos @ProjectLookUp on Instagram
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Oct. 26, 2012 - PRLog -- Contact:  Andrew Grossman        
Phone:  503-880-9278
Email:  GrossmanAndrewM@gmail.com

PORTLAND, Ore. – Today, popular photo project with a mission, #ProjectLookUp, joins Instagram under the handle, @ProjectLookUp. In addition to welcoming a new social network to the lineup, founder, Andrew Grossman, announces a weekly challenge to the community.

“I didn’t create the new Instagram to post pictures by @ProjectLookUp – I created it to highlight the top photo submissions from this awesome, growing community,” says Grossman. “There’s something about the competition that makes it even more fun to share photos. I want people to work for that weekly ‘top spot’ on Instagram.”

The photo community first appeared on Instagram with the hashtag, #ProjectLookUp – it quickly spread to Facebook and Twitter by user request. “I never expected that this would grow from a little project to a real social movement,” says Grossman.

Adding a new social network represents one of many recent landmarks for the Portland-based photo project. Recently, Grossman’s concept received broadcast news coverage on two local stations, which helped the project to exceed over 1,000 user-submitted photos.

People interested in submitting a photo can visit ProjectLookUp on Facebook, Twitter, and now, Instagram. Featured photos will pull from every network, so users can continue to submit pictures to preferred social networks.


About ProjectLookUp: the project was organized by Andrew Grossman as a means of inspiring people to see the beauty in their surroundings. People submit a picture when they see something beautiful, and ProjectLookUp shares it with others. The end result is a beautiful stream of inspired perspectives, sourcing from all over the world.

About Andrew Grossman: Andrew is the founder and principal of Pathos Digital Marketing, located in Portland, Oregon. He is actively employed with small businesses, nonprofits, and most recently, a large corporate utility. His mission is to build a diverse client mix, reaching business objectives via emerging technology and the latest in digital communications styles.
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