Style Coalition Launches Shelter Vertical As Part of On-going Expansion

Influencer marketing platform Style Coalition has expanded its portfolio with the addition of a shelter vertical, an extension of their existing partnership with Hearst Digital Media, broadening its reach outside of the fashion and beauty verticals.
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Oct. 26, 2012 - PRLog -- Influencer marketing platform Style Coalition has expanded its portfolio with the addition of a shelter vertical, an extension of their existing partnership with Hearst Digital Media.

Several home design and décor sites have signed on with more to be added in the coming weeks. The selected influencers and their sites - The Handmade Home, Perfectly Imperfect, Miss Mustard Seed, The Zhush, The Simply Luxurious Life, Bright Bold Beautiful, Anne Sage, Life in a Venti Cup - have a common thread of a discerning niche point of view, sophisticated eye for style and strong social media footprint.

”Home design and décor is such a natural extension of one’s personal style, it was an obvious choice for us when thinking about the next vertical target where we could duplicate our success,” said Yuli Ziv, Founder & CEO of Style Coalition. “We are excited to welcome the new members to our coalition and look forward to helping them grow their online brands and businesses.”  

In addition to adding 500K more unique monthly visitors to the network, this expansion allows Style Coalition ( to broaden its reach to brands outside of the fashion and beauty verticals, including furniture and home accessories, electronics/appliances, home renovation, storage, and CPGs among others -- while still maintaining its focus on the stylish lifestyle consumer.

The new sites cover a variety of topics – from DIY home renovation to color and design to entertaining; with half also including general lifestyle, food, fashion and travel – giving Style Coalition the flexibility to work with brands on a number of campaign initiatives.

Style Coalition, in partnership with Hearst Digital Media, will work with brands and agencies to develop integrated social media programs that leverage the new home design and décor influencers – from simple themed posts to full room makeover series, and also plans to develop home design programming for its new online video channel, SCTV. (

"We are excited to be expanding our partnership with Style Coalition to create the same success in the shelter category that we have had with fashion and beauty," said Kristine Welker, chief revenue officer for Hearst Digital Media. "Style Coalition has been a key strategic partner and has helped us create turn-key custom content for our advertising partners with some of the industry’s most original voices."

This year, Style Coalition has been in expansion mode with the key executive appointments of President/COO Ted Nadeau and Vice President, Marketing and Strategic Development, Twyla Huang-DiSimone; as well as a platform extension, online video channel SCTV.  

About Style Coalition
Founded in 2008, Style Coalition is the first-of-its-kind platform for influencer marketing, in partnership with Hearst Digital Media, offering exclusive access to engaged audiences across multiple social networks. An authority in the space, Style Coalition provides influencers with revenue-generating opportunities and its brand clients with innovative multi-channel social media campaigns targeted to a combined reach of over 4.5MM monthly unique readers.

Press Contacts:

For Style Coalition

Courtney Forrest


+ 1 212 388 1566

For Hearst Digital Media

Michael Volpatt

Larkin/Volpatt Communications

+ 1 415 994 8864
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Tags:Marketing, Advertising, Tech, Shelter, Social Media
Industry:Advertising, Marketing
Location:United States
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