Driscoll’s Adopts HarvestMark Insights as Part of Strategy to Delight Berry Consumers Every Day
New tools and analytics help Driscoll’s integrate data from key points in its supply chain to optimize quality and freshness across the Americas
“We pride ourselves on delighting shoppers every day with only the finest berries,” said Scott Komar, group VP, supply chain at Driscoll’s. “For the first time, HarvestMark Insights gives us an integrated view of product quality and freshness, from harvest to the grocery store, and to the consumer’s home. With HarvestMark tools and analytics, we can now continuously monitor our end-to-end supply chain. This is another step in continuing our 100-year tradition of providing superior berries to the marketplace.”
Trends in health and wellness have made the produce department central to retailers’ growth strategies, and created opportunities for growers and shippers to differentiate their brands. Today 72 percent of shoppers choose their grocer based on the quality of the produce department
Today HarvestMark traceability is present on almost all berries Driscoll’s ships to North America. With this extended program, harvest data flows into the HarvestMark platform via item-level traceability, where data is captured about each clamshell of berries. Store-level data is captured through edge-of-shelf quality and freshness observations collected by the HarvestMark team. Proprietary analytics then generate actionable insights about the drivers of freshness and quality, allowing Driscoll’s and retail partners to make critical supply chain decisions.
“HarvestMark Insights is the next generation of fresh food analytics, empowering companies to optimize freshness and quality by transforming data captured throughout the supply chain into actionable insights,” said Elliott Grant, YottaMark founder and Chief Technology Officer. “We’re honored to extend our relationship with Driscoll's, as the company known and respected for its high-quality fresh berries becomes one of the first to implement this solution. HarvestMark Insights will help Driscoll’s better understand its berries’ retail performance so it can optimize quality and freshness at the store and delight shoppers, ultimately building loyalty and increasing sales.”
HarvestMark Insights features include:
• Easy-to-use tools for commodity-specific quality scoring capture relevant product attributes from the store shelf.
• Role-based dashboards and reports let teams rapidly measure, identify and eliminate causes of lost freshness and quality.
• Intuitive benchmarking tools to help suppliers prioritize issues to make faster, more effective decisions.
• Email alerts to notify users when freshness or quality thresholds fall below expectations.
HarvestMark solutions are used today by more than 400 brands, sourcing fresh food from 4,000 farms from Canada to Argentina. The HarvestMark platform not only helps customers meet government and industry requirements;
For more information, visit http://www.harvestmark.com/
About HarvestMark Traceability Solutions
About Driscoll Strawberry Associates
Driscoll’s is the world’s leading brand of fresh conventional and organic berries. For four generations and over 100 years, the Driscoll’s brand has been trusted and recognized for its superior quality. To fulfill their mission to continually delight berry consumers, Driscoll’s naturally breeds proprietary plant varieties that produce Only the Finest Berries® year ‘round. For more information visit www.driscolls.com .