Oct. 25, 2012
-- Efello.com promoted and owned by parent Koyal Online Pvt Ltd
stated its Indian operation in 2008 with try, experience and buy concept
. Now the company is retailing in over 70 countries including Europe, US, Australia, Middle East and other countries which have dominant NRI population.
Speaking on the launch of Fall Winter Collection, Mr. Pankaj Thapar, Co-founder Efello.com
said, “We are looking to achieve Rs. 500 crore figure by 2015. For this we will be increasing the number of countries in which we are operating at present. We are getting queries from many other countries. We are also looking at increasing our product category. We will add jewellery, kid’s wear, furnishing and more variety in men’s wear by next year. From current 7000 skus, we are working on to increase the number of skus to 20, 000 by the early next year
We are working to ensure increase repeat customer rate which is presently 25 % who visit our website again and again. Constant quality check, prompt delivery system, variety of products and customer care support are our core focus area in the next three years, added Mr. Thapar.
With increasing overseas demand for ethnic wear shopping online, the retailers are keeping the inventory ready anytime, for this the Company has set up its own manufacturing unit, design team and tailors. With its inventory and stocks always ready.
By introducing consumer friendly policies and giving an experience of offline shopping through try, experience and buy concept, efello.com is expecting a raise in the number to 150000 registrations in a year.
About Koyal Online Pvt Ltd.
Koyal Online Pvt Ltd founded by Mr. Pankaj Thapar and Mr. Narender Kumar in 2008, is engaged in the manufacturing of ready-made garments ranging from Indian ethnic wear to western outfits for men women and kids. The Company has been promoting the creations under the brand name D Jeans London (for Western Wear) and Shree (for Indian Ethnic Wear).
Mr. Thapar and Kumar, the first generation entrepreneurs, started exporting ready-made garments in the early 90’s and latter migrated to U. K and started importing pashmina scarfs, kurtis and salwar Kameez and saree under the name of ‘shree’. After becoming a known Brand name in that sector, they finally launched efello.com in India to serve the Indian online customers. The Company today is retailing ethnic wear to over 70 countries and 90 % of the demand comes from NRIs.