Belatrix Software SVP, Alex Robbio, Shares Global “secret sauce” for company’s success

Belatrix Software SVP & Co-Founder, Alex Robbio, Shares Global "secret sauce" for company’s success as part of Mercado Libre Entrepreneurs’ Event.
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* Conference
* Software
* Development
* Agile
* Outsourcing

* Software
* Technology

* Mendoza - Argentina

Oct. 24, 2012 - PRLog -- Belatrix Software Factory reported that SVP & Co-Founder, Alex Robbio, recently participated in Mercardo Libre’s Entrepreneuralism Conference, “eCommerce as a Business Platform” held in Mendoza. Organized by Mercado Libre, the leading South American online platform and partner of eBay, the event was aimed at inspiring today’s entrepreneurs and giving them practical insight into what it takes to launch successful business.

Addressing a 200 plus member audience, including entrepreneurs, students and academic representatives, Robbio shared firsthand experience of the challenges and successes of Belatrix, as well as what he and the company see as to the “secret sauce” of entrepreneurial achievement.

Speakers at the event Federico Procaccini, General Manager, Argentina, Argentina who spoke about new trends in online sales and marketing strategies and Alex Robbio who shared his perspective as a successful entrepreneur of a growing global software development firm.  The event sparked a lot of interest, and was a testament to the spirit of entrepreneurialism in Argentina.

“I hope that the story of Belatrix’s journey inspires other entrepreneurs to achieve their visions. It’s amazing to look back on Belatrix’s ten years in the industry and recognize the tremendous passion and commitment it takes to get a company to this stage and beyond,” Robbio said.  Today, we are proud to say that we are one of South America’s leading global Software Development firms,”

About Belatrix Software Factory.

Belatrix Software helps clients achieve the full impact of their R&D capabilities. Belatrix develops high quality, innovative software, QA and testing that enables clients to generate best-in-class, revenue producing software products, decrease time to market, and gain competitive edge.  The company’s mission is to be a passionate global partner delivering software innovation to enhance our client’s aspirations.  Belatrix's clients include both established Fortune level and emerging, venture backed firms.  A rising brand in Nearshore Agile outsourced software development, Belatrix Software has relationships with Adobe, SiriusXM, mFoundry, and Chatham Financial.  Belatrix is headquartered in Mendoza, Argentina with offices in Boston, Naples, Mendoza, and Lima.  For more information, please call 617-608-1413 or visit (

Press Contact:

North America & Europe:

Karin Nauth-Shelley


South America Press Inquiries:

Fernando Gonzalez Aguirre

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Tags:Conference, Software, Development, Agile, Outsourcing
Industry:Software, Technology
Location:Mendoza - Argentina
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