SRAM pART PROJECT Charity Art Exhibition Supporting World Bicycle Relief on Nov. 29 in New York City

Original works created from SRAM bicycle components will be exhibited and auctioned at the charity gala to support World Bicycle Relief improve access to education, healthcare and economic opportunity through the Power of Bicycles®.
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Oct. 24, 2012 - PRLog -- World Bicycle Relief, the organization that transforms the lives of individuals and communities through The Power of Bicycles®, announced that the SRAM pART PROJECT NYC charity art exhibition and gala will take place on November 29, 2012 at the Cedar Lake Theater in New York City. Ninety-five noted artists have contributed original works created from SRAM bicycle components, which will be exhibited and auctioned at the event. All of the proceeds will support World Bicycle Relief in improving access to education, healthcare and economic opportunity in rural communities through the Power of Bicycles®.

“Innovative artists are using innovative equipment to support an innovative solution for improving people’s mobility in the developing world,” said F.K. Day, President and Founder of World Bicycle Relief and Executive Vice President of the SRAM Corporation.  “We thank the artists for their contributions, and encourage people to visit our website, check out their work and join us in New York at the SRAM pART Project gala.”  

A limited amount of tickets are now available. Priced to represent the cost of providing two World Bicycle Relief bicycles, tickets can be purchased online for $268/person through the following link:

Hosted by leading cycling component manufacturer, the SRAM Corporation’s 2012 NYC event will be the largest pART PROJECT to date, nearly doubling the number of participating artists.  All artwork has been created using SRAM bicycle components, and for the first time, collage pieces will be exhibited as well as sculpture.  Artwork will be featured in a juried gallery exhibition and auctioned live at the gala event, which begins at 6:30 p.m. EST.

“Great art meets a great cause and enhances visibility,” commented David Zimberoff, Global Marketing Director at SRAM. “5 years ago, I contracted an artist in Japan to create a series of robots using bike parts.  The concept has since evolved into the charitable art event SRAM pART PROJECT is today, fostering art to support World Bicycle Relief in improving lives.”

First- and second-place prizes will be awarded in the collage and sculpture categories.  An overall grand-prize winner will also be selected and awarded an all-expenses-paid trip for two to Africa to experience the work of World Bicycle Relief firsthand. Meet the artists at:

Proceeds from the event will be matched by World Bicycle Relief’s board and a small group of donors as a part of World Bicycle Relief’s year-end fundraising campaign.

To date, World Bicycle Relief has distributed over 116,000 specially designed, locally assembled, rugged bicycles to students, healthcare workers and entrepreneurs. It has also trained over 750 bike mechanics in African communities to ensure that recipient’s personal mobility is sustained.  To make a donation now, please visit

About World Bicycle Relief:

World Bicycle Relief is a 501(c)(3) organization dedicated to providing people in need with access to independence and livelihood through The Power of Bicycles®. World Bicycle Relief’s mission is accomplished by designing, sourcing and manufacturing bicycles designed to withstand African terrain and conditions, while meeting the needs of students, healthcare workers, farmers, and entrepreneurs. The work performed by World Bicycle Relief encourages local economies and promotes long-term sustainability by locally assembling bicycles, training mechanics, strengthening the spare parts supply chain, in addition to providing high-quality, affordable bicycles to people in need of transportation.

For more information on World Bicycle Relief, please visit

Media Contact:

Rick Keating, keating/co

Office: 212.925.6900

Mobile: 917.767.2400

About SRAM:

® is a global iarsq manufacturer of high-end bicycle components. They were founded in Chicago, Illinois 1987 with the invention of Grip Shift® – a revolutionary twist shifter that enabled shifting gears with the twist of the wrist. Over the years following, Grip Shift became the favorite shifter amongst top mountain bike professionals. Through the early years and continuing through today, SRAM has focused on building its organic product development capability, but also has completed strategic acquisitions focused on amplifying this capability.  In 1997 SRAM acquired Sachs Bicycle Components, in Schweinfurt, Germany and expanded its global reach throughout Europe. In2002, SRAM acquired RockShox®, adding suspension components to its ever-growing product offerings. In 2004both Avid® and Truvativ® were acquired, adding disc brake technology and crankset proficiency to its line. In the fall of 2007, Zipp® was added to the mix bringing high-end carbon fiber wheelsets and accessories into the family. Early in 2011, the Power Measurement brand Quarq® joined the team. Today, SRAM is the 2nd largest manufacturer of bicycle components in the world. With 2500+ employees, and offices and manufacturing in 15 countries, SRAM is truly a world-class leader in performance bike parts.

In 2005, SRAM started the humanitarian non-profit organization World Bicycle Relief™ ( – with the mission to provide access to independence and livelihood through the power of bicycles. World Bicycle Relief has provided tens of thousands of bikes to people around theworld through their programs for Education, Healthcare, Microfinance, and Disaster Relief. In 2008, the SRAM Cycling Fund™ ( was started with the mission of supporting national advocacy efforts that enhance cycling infrastructure, safety and access. Each year, the fund awards 2 million US dollars to assist developed organizations and their programs. For more information about SRAM, its products, and its brands – visit
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Tags:Charity, Bicycles, Africa, Art, Event
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Location:Chicago - Illinois - United States
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