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Branding Agency ID International Re-Brands Itself on Park Avenue
Re-branding is the process where a company's corporate brand is updated and modernized for any number of business, marketing, or advertising reasons.
Due to the tremendous impact that renaming and re-branding a company can have, it is critical for any branding client to be taken through the process with great sensitivity and care. The new company identity and brand should also be launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects.
There is no magic formula, however, there is a methodical process which involves careful strategy, memorable visuals and personal interactions, all of which must speak in unison for a customer to place full trust and invest their emotions in what is offered.
These changes at ID International have apparently been aimed to reposition the brand and company up-market, while increasing their visibility for larger companies that are searching for a high-quality, significantly experienced international branding agency.