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SKE MANGEMENT GROUP Responds to Changes in In-Store Shopping Experience
Our mission at SKE Management is to create a greater awareness for our clients by using a cutting edge promotional marketing method directly to the community.
The article notes that the retail experience is currently centered on mobile phones and in-store kiosks. Most major shopping experiences begin by checking for the latest in-store promotions or for coupons. Additionally, smart phones and mobile Internet access make it possible for consumers to compare prices with those found in other, nearby stores, or even from online vendors.
The article goes on to say that it is a difficult and daunting task for in-store retailers to compete with mobile technology, but compete they can. The specific recommendations involve utilizing in-store kiosks and promotional displays, combined with digital media, to encourage consumers to buy their "need to have" and "must have" items while they are in the store.
SKE has offered its own take on the state of retail and the importance of the in-store experience, with a new statement to the press. "As technology continues to evolve so must the retail experience,"
The original article's conclusion is that retailers must deploy user-friendly and clean designs as part of their in-store merchandising efforts, with the ultimate goal of branding their products and delivering strong "calls to action."
SKE MANAGEMENT is a marketing firm that specializes in in-store promotions and face-to-face client outreach; the company serves major clients across the country.