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Natural Products Scandinavia’s launch show proves a big hit with Nordic retailers & distributors
Over 2,000 industry professionals attend the Scandinavian region’s first ever dedicated natural and organic products trade show in Malmö, Sweden, on 14-15 October 2012.
By: Diversified Business Communications UK
With 93% of visitors rating the show as excellent/good, Swedish health store retailer Gunnevi Sandwak from Life Europe AB, Scandinavia's leading retail chain for health products and services, was just one of many “very satisfied” attendees who left the event with a host of new trade contacts: “Natural Products Scandinavia was very good and very interesting. It was great to see so many new products and trends here!”
“Scandinavia certainly needs this event and a great turn out for the first show proves this!” adds visitor Laura Lei Leitner-Eriksson, owner of Swedish natural products importers Aroha AB.
Having enjoyed strong industry and association endorsement from its inception, Natural Products Scandinavia’
Zoe Jackson-Cooper, Natural Products Scandinavia’
“In 25 years of organising trade shows this is, without doubt, the most successful launch I’ve been involved with,” agrees Carsten Holm, managing director of the event’s organiser Diversified Business Communications UK. “I’ve no doubt that the event will go on to further establish itself as the essential event on the international calendar – not just for Scandinavia but as a truly world-class international trade show.”
The feedback received so far from exhibitors, visitors and the show’s seminar speakers have been overwhelmingly positive. Notable highlights included sessions by EuroMonitor;
“With market growth rates slowing in Europe, the natural and organic cosmetics market is becoming highly competitive,”
Another show feature that certainly generated a wealth of visitor interest was Natural Products Scandinavia’
The winners of this year's prestigious New Product Showcase Innovation Awards 2012 are as follows:
Best Health Food Product:
• Winner – Bounce Natural Energy Balls, Bounce Almond Protein Hit Balls
• Runner Up – Nosh Detox, Nosh: the Raw Smoothie, Apple, Mint, Spiralina
Best Natural Beauty Product:
• Winner – Biofood AB, Dr Organic Moroccan Argan Oil Hair Treatment Serum
• Runner Up – Kenkou Selfcare AB, FaceClear
Best Health & Nutrition Product:
• Winner – Good Night Snoring, Good Night Anti Snoring Ring
• Runner Up – Natures Aid Ltd, Vitamin D3 Drops for baby & child
Best Eco & Sustainable Product:
• Winner – Bodywise (UK) Ltd/Natracare, Natracare Ultra Pads
Thanks to key international visitors and a show floor that was buzzing with business throughout the two days, the award winners weren’t the only exhibitors with reason to celebrate by the end of the event.
“Brilliant show – we’ve been waiting for this a long time! We had such a good first day – meeting all the big wholesalers across Sweden – that anything today is a bonus!” says Peter Kirwel, sales manager at Topas Klaus Gaiser GmbH from Germany, speaking on the second day of the show.
“Nice to experience an organic show in Sweden – hopefully it has come to stay!” says Marita Lindemann, product manager from Swedish wholesaler HGM Dryckservice AB.
“We’ve had a perfect show. It made it possible to showcase the whole range for existing clients and we’ve made a lot of new contacts and clients here,” says Bernt Erik Henrikson, managing director of Frisørgrossisten AS (Norway).
“We’ve already booked for 2013 – we’ve met and engaged with Swedish and Danish retailers and distributors. Not having a Finnish distributor, now we have a choice of four! It’s been a wonderful experience, good leads and excellent organisation,”
“A wonderful show, exposing us to the right people. I can’t fault it!” says Andrew Thomas, founder of BetterYou Ltd (exhibiting with Health Sisters from Finland).
“A show like this has been missing for many years, and it’s great that we now have this in the Nordic region,” says Anders Lindqvist from Great Earth Scandinavia AB (Sweden).
“This is the best show that we have been to in the last 12 years. It has the right mix of buyers and a great audience. All attendees have the right ethics to be here,” says Shaun Sargent from Aura-Soma Products/AEOS (UK).
“Great event – it fills a real gap in the market place. A central meeting point for everyone involved in the Nordic health food industry – bring on the next show!” says Martin Groth, Swedish area manager for Biosym (Denmark).
Natural Products Scandinavia will return to Malmö, Sweden, on 20-21 October 2013. For further information, please visit http://www.naturalproductsscandinavia.com.
UK-based PR contact:
Emma-Louise Jones, PR Manager, Diversified Business Communications UK
t: +44 (0)1273 645134 e: firstname.lastname@example.org
Exhibitor enquiries to:
Zoe Jackson-Cooper, Event Manager
Diversified Business Communications UK
t: +44 (0)1273 645141 e: ZoeJC@divcom.co.uk
Lars Larsson, Project Manager
Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden
t: +46 (0) 40 970560 e: lars.larsson@