"Extend Nutrition leading US brand enters the Indian market with HealthKart.com"

Extend Nutrition, the leading American brand is set to enter the Indian market with its range of food products that are meant to help control diabetes and avoid blood pressure swings.
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Oct. 23, 2012 - PRLog -- New Delhi, Oct 19, 2012: Extend Nutrition, the leading American brand is set to enter the Indian market with its range of food products that are meant to help control diabetes and avoid blood pressure swings. The company will join hands with HealthKart.com, India’s pioneer e-health store.

HealthKart.com will be the exclusive authorized online partner in Extend Nutrition’s venture into the Indian e-healthcare arena. ‘HealthKart’, as a community, brings forth the best health products and services for people through all its endeavors. Speaking about the development, Prashant Tandon, MD & Co-Founder, HealthKart said, "India is known to be world's diabetes capital. With e-health scene rapidly catching up here, I am sure this partnership will be prolific in many ways."

According to the Indian Council of Medical Research, nearly 150 million people in India have either diabetes or pre-diabetes, and that number is steadily on the rise. By 2030, over 400 million Indians will be impacted by the disease. Kevin Dalrymple, President, Extend Nutrition, said “HealthKart.com provides us a unique home delivery distribution model that allows our products to reach the millions of people in India that struggle with diabetes and blood sugar management every day.

Dr. Francine Kaufman, MD, former president of the American Diabetes Association and a world renowned endocrinologist, is the inventor behind Extend Nutrition’s science-based products. She developed a complex carbohydrate formula using uncooked corn starch, protein and fats. The unique formula has been clinically tested and proven to help control blood sugar for up to 9 hours. Covered by 17 international patents, these snack products by Dr. Kaufman have undergone 6 clinical studies and are part of the fastest growing diabetic food brand in the US.

Dr. Kaufman’s products give patients a clear benefit compared to other commonly available snacks which metabolize over a period of 1-2 hours. Fast-acting carbohydrates spike blood sugar levels, causing the body to over respond with insulin in order to utilize the blood sugar; after blood sugar drops, it can leave you craving more unhealthy food. Unlike those less healthy foods, Extend Nutrition products metabolize slowly, resulting in stable energy for 6 hours during daytime and for up to 9 hours during nighttime.  This also reduces blood sugar swings to help keeping cravings and fatigue at bay.

The product range includes bars, shakes, drizzles and savory crisps. They are an exciting substitute to all indulgent snacking options. They are available in a variety of tasty flavors including: Chocolate Delight, Peanut Delight, Apple Cinnamon Delight, Mixed Berry Delight, Honey BBQ, White Cheddar, to name a few.

Three proven effects of these products are that they a) reduce calorie consumption at the next meal by an average of 21%, b) effectively reduce morning hyperglycemia by an average of 28% and c) help to reduce nighttime hypoglycemia up to 75%.

Yet Extend Nutrition’s products are not only limited to diabetic consumers, they also help provide energy to overcome a skipped meal, help to control hunger and improve recovery from exercise. For this reason, they can be effectually used by those who are weight conscious, fitness enthusiasts, people on the go, kids and adults alike.

About Extend Nutrition:

Founded in the year 2000, Extend Nutrition is a world-wide leader in diabetes nutrition, and has developed a unique, one of a kind line of snack products that aid in blood sugar control. Extend Nutrition snacks are not only affordable, accessible, and effective for diabetes management but also redefine snacking with a responsibility.

About HealhKart.com:

HealthKart.com is an e-Commerce company focused on consumer healthcare products. Launched in March 2011, the company has rapidly grown to become India’s largest e-health store, where consumers from all parts of the country can find large variety of healthcare products under one umbrella. In addition to products, HealthKart also sells various health services, such as preventive health packages, diagnostic tests and gym memberships, to provide one-stop solution for all consumer health needs.
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