Global Product Management Talk On Sinking The Competition With Torpedo Product Marketing

Bill Reed, Managing Director And Co-Founder, Aventi Group, Discusses How To Sink The Competition Utilizing Torpedo Product Marketing Strategies
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* Marketing
* Product
* Brand
* Management
* Strategy

* Software
* Technology

* Albany - California - US

Oct. 22, 2012 - PRLog -- San Francisco, CA - Bill Reed joins us from Hawaii to discuss strategy lessons gleaned from successful battles applied to effective product marketing techniques.  The role of the product marketing function in organizations is to generate revenue by properly identifying the target goals, arming the sales teams, utilizing state of the art product marketing weapons to sink the competition and guarantee victory.

Participants are welcome to listen live at Call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.

Bill says, "Only one out of four products are successful in tech driven companies, while four out of five products are successful from marketing driven companies. Happy to discuss how effective product marketing drives product success on the Global Product Management Talk."

Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following More information available at

About Bill Reed

William Craig Reed is a former submariner & U.S. Navy Diver, a New York Times bestselling author of five books (under W. Craig Reed), a dynamic presenter and the creator of VectorApp--a mobile & PC app that is revolutionizing demand generation for technology companies. Bill served as a submarine fire control "weapons" technician and photographer for special operations on nuclear fast-attack submarines. He earned commendations for completing secret missions during the Cold War, and is an alumnus or member of several military, veteran, and technology associations. He co-authored the book Tarzan, My Father with the late Johnny Weissmuller, Jr. and is the author of the thriller DNA, the non-fiction memoir Crazy Ivan: A True Story of Submarine Espionage, and the non-fiction thriller, RED NOVEMBER: Inside the U.S. - Soviet Submarine War.

When not writing, Bill is Managing Director & Co-Founder of Aventi Group, a technology marketing consulting firm ( He was a former vice president and board director for the Silicon Valley American Marketing Association, served as VP Marketing & Sales for Acirro, a Global Distributed File System company acquired by Intel: as VP and co-founder of 2netFX, acquired by Helius Corporation; and as Channel Manager for Micropolis, then the 3rd largest storage company.
Aventi Group
201 Spear Street
Suite 1100
San Francisco, CA 94105
Phone: 415.230.5367

About Global Product Management Talk

For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we bring Product Talks to you!

The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies.

Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting designed to bring Product Talks to product professionals wherever they are. As a top 10 business podcast on the BlogTalkRadio network, we receive 10,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us:

Global Product Management Talk:
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Brought to you this week by the AIPMM

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.

The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Intro theme music is provided by and the great Mark Blasco! Broadcast recorded live at Studio132 by BZLewis

Thanks to our broadcast sponsor: Atlassian
Software is transforming the world – Atlassian is helping transform the teams building it. Atlassian helps innovators everywhere plan, build, and launch great software. Find out why more than 21,000 companies of all sizes use our issue tracking, collaboration, and software development products to work faster and smarter, together.

Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.
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Tags:Marketing, Product, Brand, Management, Strategy
Industry:Software, Technology
Location:Albany - California - United States
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Page Updated Last on: Oct 22, 2012
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