Crossing the divide, an inspiring exhibition adds a new dimension to shopping at Westfield London

Oct. 22, 2012 - PRLog -- Keeping Britain Smiling is a lively, hands-on exhibition that allows children and families to explore the world of the mouth.  Concerned about the rapid increase of tooth decay and gum disease in children, Colgate commissioned an exhibition to help educate young people and engage them in the importance of oral health.

In a bid to reach as many people as possible, Keeping Britain Smiling has escaped the confines of museums where exhibitions like this are usually displayed.  On its tour around the country the exhibition has visited shopping centres, science centres and the Queen’s Jubilee celebrations in Hyde Park. Having been seen by over 160,000 visitors, the exhibition is set to open at Westfield shopping centre in Shepherds Bush.

Children can grab a giant toothbrush and battle the plaque as they explore some of the mind boggling facts about the fascinating world of their mouths. Did you know that toothbrushes used to be made with Siberian hog hair? Or that ancient Egyptians used tortoise blood to prevent toothaches?

The exhibition is part of Colgate’s Keeping Britain Smiling campaign. With the current rise of tooth decay amongst children in the UK, Colgate hopes the exhibition will inspire young people to start taking better care of their teeth, developing habits that they will take with them and maintain throughout adult life.

Keeping Britain Smiling will be at Westfield Shopping Centre from 27th October to 11th November and is completely free. The exhibition offers a fun and educational experience for the whole family.