Oct. 19, 2012
-- PopUp Republic Offers Marketing Resources for Popups in Advance of Christmas Shopping Season
PopUp Republic (www.popuprepublic.com)
, the online directory where popup shops and popup restaurants can post profiles of their upcoming popup events, has unveiled some new social media marketing initiatives on behalf of popup merchants in advance of the busy popup holiday season.
“Even though they are temporary by definition -- in fact, maybe especially because they are temporary by definition -- popups need marketing support at least as much as permanent stores do,” said Jeremy Baras, president of PopUp Republic. “Popups don’t have the benefit of previous foot traffic, of marketing staffs, or of big budgets to reach out to prospective customers,” he said. “But obviously, the need for marketing is still there.”
PopUp Republic offers popup merchants an online directory where they can post listings profiling their event, at no cost to the merchant, thus significantly broadening their outreach. In addition, PopUp Republic is now offering two premium social media marketing services. In the first, the Premium Package,
PopUp Republic’s marketing team activates a powerful social media marketing campaign that targets potential shoppers via twitter, blogging, and the strategic placement of announcements on on-line local resource websites. It also places the popup in the “Featured Popups” section of PopUp Republic’s state homepage. This service is priced at $39.95. The second tier of premium services is called Total Platform
. In this level, PopUp Republic provides and manages a Google Adwords search campaign and also directs listings of the client popups onto third-party online directories whose reach aggregates into the millions of viewers. This program is priced at $99.00 In both programs, at no additional cost, popup merchants are able to avail themselves of a local daily discount program called Popbucks
, by which they can custom-make exclusive daily deals in order to entice shoppers to their popup store.
PopUp Republic is the central online source for consumers in search of upcoming local popup events, and a social media marketing company focused solely on providing promotional resources for popup shops, popup restaurants, and popup events.
For more information, one can visit the company’s website -- www.popuprepublic.com
-- or contact the team at firstname.lastname@example.org