Oct. 18, 2012
-- HolidayIQ, a holiday information portal in India, will conduct ‘Goa to the power of HolidayIQ’, an initiative to make holidays enjoyable for all travellers to Goa, from November 1 to February, 2013. Ensuring maximum reach, the campaign will see various marketing and promotional routes, including out-of-home advertising, ad commercials, launch of exclusive mobile applications, ‘hiqPAD’ application made especially for Goa, and other promotional events. ‘hiqPAD’ is a HolidayIQ-branded tablet device with a pre-installed interactive application for guests to rate and review their hotel stay. The device will be distributed to select hotels.
The new campaign aims to make travelling experience more personalised, easier and fun-filled. For the campaign, HolidayIQ will tie-up with more than 400 hotels, resorts, home stays and guest houses in Goa to enroll them into ReviewDirect, an engine that invites guests’ feedback about a particular hotel on HolidayIQ. This campaign will end with an awards ceremony that will honour hotels based on the reviews generated on HolidayIQ from travellers. For the campaign, the company will partner with singer and musician, Remo Fernandes. At the outset, HolidayIQ and Fernandes will unveil the anthem of the campaign, a song that will embody the spirit of Goa and the campaign, according to a press release.
Hari Nair, Founder and CEO, HolidayIQ, said, “We believe that a travel experience is never complete until you review your experience. Through this campaign, we not only hope to accumulate a good number of reviews, but also aim to create a complete travel experience for our travellers. We are sure that this campaign will help in creating an unforgettable Goa holiday for everyone along with contributing to the growth of the tourism industry as a whole.”
For more information visit http://www.holidayiq.com/