Desiar Releases Collection Of Sunglasses With Natural Wood And Acetate
CHICAGO, OCTOBER 2012 - Chicago based eyewear brand, Desiar, releases environmental friendly collection of sunglasses. The collection features oversized silhouettes with all natural wooden temples and wooden accents on the front of the frame.
Desiar Eyewear was founded on the belief that eyewear could tell everyone’s story.
Desiar Eyewear has a mission to be an essential accessory for individuals who desire quality eyewear that represents modern design with vintage style. The use of unique materials throughout the design process is instrumental to any Desiar product.
• Shades of Change: “It’s Not just about sunglasses”
“Shades of Change” is the company’s mission to make the world a better place. Each year, Desiar will set a goal and partner with a non-profit organization that is impacting the world. In 2011, Desiar has teamed up with Los Angeles based non-profit Thirst Project who has a mission to fight the global water crisis.
• 1.1 Billion people don’t have access to clean drinking water
Desiar has partnered with Thirst Project to build a clean drinking water well that will give clean drinking water to 350 people. The shades don’t just represent the sunglasses but the gradual influence you make on someone’s life by purchasing a pair of Desiar eyewear.
The III Collection has been available online at the Desiar Shop and initially launched at The Randolph Street Market in Chicago. "I've always collected vintage sunglasses and instantly fell in love with Jamal and Desiar Eyewear," said Sally Schwartz, founder of the Randolph Street Market. "We are thrilled to have the new Desiar collection launch at the July Market in the Shade Shack so we can introduce our shoppers to this uber cool line of eyewear that epitomizes modern vintage. They are instantly classic and iconic."
About Desiar: Desiar Eyewear designs, markets, and distributes superior quality sun and optical eyewear.
About the III collection: The III (three) collection is a hand made range of sunglasses. Maple, black walnut and Padauk woods were used in the production of temples for this collection. Black, clear and tortoiseshell acetate was used to create incredible color effects for the front portion of the frame in production.
For news media interviews, please contact Jamal Robinson, Desiar Eyewear, at (773) 800-1143 or email firstname.lastname@example.org