Oct. 15, 2012
-- New York, New York – October 15, 2012 – October 21-27 is National Teen Driver Safety Week, a critical time to recognize the dangers of texting and driving. The Texting Awareness Foundation (TAF) is continuing the “Remind You Campaign” initiative to help make America’s roads safer. TAF is also encouraging companies to implement corporate polices against texting and driving.
Today, texting and driving is the #1 killer of teens in America. The Texting Awareness Foundation (TextingAwareness.org)
, a national not-for-profit organization committed to educating the public about the dangers of texting and driving. TAF asks the public regularly: “What are your looking at? The road?” The organization is addressing the critical issue of teens texting while driving, and the growing injuries and deaths stemming from this dangerous activity.
According to the U.S. Department of Transportation, text messaging creates a crash risk 23 times worse than driving under normal circumstances. To illustrate the proliferation of text messaging, The International Association for the Wireless Telecommunications Industry reported that more than 196 billion text messages were sent or received in the U.S in the month of July 2011 – an increase of more than 50% from the same time in 2009. The trend continues to soar, as does the use of mobile devices while driving -- despite the inherent dangers.
This growing hazard has inspired the Texting Awareness Foundation to implement a Safe Driving Campaign all year. Starting now, TAF is asking you to add the tagline "It can wait, is it worth a life?" to emails and social media feeds throughout the summer and beyond. The organization will also be holding educational events, placing Public Service Announcements, and partnering with other safe driving organizations to further its safety message.
It is the hope that these regular reminders to friends, family, and co-workers will encourage people to think twice before texting and driving. In addition to electronic reminders, TAF is reminding the public with road signs, billboards, bumper stickers, driver’s education presentations, and drive-time radio announcements to keep drivers vigilant and safe on the road.
“The Texting Awareness Foundation wants to remind people that texting while driving ruins lives,” explains Rocco Panetta, Executive Director of the Texting Awareness Foundation. “Drivers on mobile phones are more impaired than drivers at .08 BAC. We are committed to keeping the public safe by ending this dangerous activity through education and awareness.”
About the Texting Awareness Foundation:
The Texting Awareness Foundation (TAF) is a federally recognized 501(c) (3) not for profit organization that was created to educate and remind people about the dangers of texting and driving. TAF launched the “Remind You” campaign to help remind drivers not to text at the wheel of a car. TAF is placing signs on roads, billboards, bumper stickers, driver’s education presentations, and drive-time radio announcements to remind drivers to stop texting and driving. www.textingawareness.org