Oct. 15, 2012
-- The world renowned brand was started by an Australian marriage couple with a new idea on shoe shopping. This couple has recently raised over $3 million from a couple heavyweight investors from the US and Australia alone. Shoes of Prey is based in Sydney, and has received the huge financial backings from the American venture capitalist named Bill Tai, a Silicon Valley investor/blogger named Michael Arrington's CrunchFund as well as Mike Cannon-Brookes the co-founder of an Australian-based global software, the powerhouse Atlassian.
The Shoes of Prey co-creator Jodie Fox, 30, has said that the deal was great proof that Sydney did have all the ideas, execution and talent to foster a world-class tech businesses.According to Jodie, once Clover Moore (the Sydney Lord Mayor) and Nick Leeder (Australia Google managing director) turned Sydney to Silicon Beach, it definitely proved that they had the talent to make it all happen. Specializing specifically in women's shoes, the website allows various customers around the world to design and personalize their own pair. The shoes happen to also be hand-made in China then sent anywhere to the customers location. At the moment, Fox says that customers have spent over 20 million minutes just by designing 10's of millions of pairs.
Just a couple months ago, Britain and Ireland's Next Top Model featured Shoes of Prey shoes on one of their episodes. Basically, the show is all about challenging the 13 finalists and pose in mid air while they are wearing shoes from Shoes of prey. Jodie Fox herself will also be a guest judge on the episode to judge the shots of the models. It truly is amazing how an ordinary couple from Sydney, Australia can transform as one of the most successful online shoe brands in the world. The couple made a small idea into a worldwide phenomenon that has made huge and brought a ton of attention to their once simple idea.
Michelle Phan is a huge fan of these shoes and their brand. She is one of the many personalities online who have been noted talking about how she is a true returning customer of the brand. She has been very expressive of these shoes and the brand, and she continues on to using their shoes. A fellow celebrity also known for showcasing her love for this brand is Ashlan Gorse, known for being the host on E! News. She has explained in the past how much she enjoyed her open-toed wedge from the brand.
Just recently, fashion expert Jeannie Mai was invited to the Wendy Williams Show to showcase more and more of the wonderful shoes that Shoes of Prey can deliver. Everything from the Shoes of Prey brand was shown with some of their best designs and the concept behind their shoes. If there was a wonderful shoe brand that is going to breakout and succeed, Shoes of Prey is the one. Design your shoes at http://www.shoesofprey.com