Arizona Tile Launches New Powerful Online Tool to Help Consumers and Builders Re-imagine Rooms

Arizona Tile launches Just Imagine™, a new online tool to help homeowners and home builders re-imagine and customize rooms. This new interactive, visualizer tool takes the guesswork out of selecting tiles before purchase.
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Oct. 12, 2012 - PRLog -- Media Contact: Karen Savage

(248) 912-0324

Visualize This! Arizona Tile Launches New Powerful Online Tool to Help Consumers and Builders Re-imagine Rooms

NOVI, Mich. (October 12, 2012) – With the thousands of available home construction and improvement options, selecting products can sometimes be overwhelming for both consumers and homebuilders. But nationally recognized tile and stone distributor Arizona Tile ( is taking the guesswork out of this process with the launch of a new powerful online tool, Just Imagine™.  Just Imagine makes it possible for Arizona Tile website visitors to recreate commercial and residential spaces, including kitchens and bathrooms using Arizona Tile products such as tile, granite, marble, and mosaics.  

Just Imagine was developed by Chameleon Power (, a pioneering leader in Web visualization and other technologies to the home building and decorating industries.

“We believe Just Imagine™ will truly enhance the user experience on our website. We have hundreds of products and this interactive tool makes it possible for users to both narrow down and customize their searches using a very easy interface,” said Adria Harrison  of Arizona Tile.

“Users can select from vibrant and textured swatches of our products. Or they can upload their own photos of their home for the most true-to-life room transformations.”

Dan Dempsey, president and CEO of Chameleon Power said, “Today’s consumers and clients don’t want to be sold something one size fits all. They want to be empowered to choose, design, and even save their preferences on Just Imagine before they buy.”

“Arizona Tile understands this demand and challenged us to create an online tool that goes beyond solely visualization and achieves a true customization experience.”

About Arizona Tile

Founded in 1977 in San Diego, California, Arizona Tile has grown into a nationally recognized commercial and residential distributor with more than 25 showrooms throughout seven Western states. Arizona Tile is one of the largest independently-owned importers of stone in the United States, offering more than 230 varieties of granite, travertine, onyx, slate, marble and limestone, plus medallions, porcelain tile and other design creations. Founded by John Huarte, former NFL player and Heisman Trophy winner, the company is still family-owned after more than 35 years.  

About Chameleon Power Inc.

Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit

Contact Information:
Karen Savage

Director of Marketing

Chameleon Power

42400 Nine Mile Road

Novi, Michigan 48375
Source:Arizona Tile and Chameleon Power
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Tags:Homeowners, Construction, Home Design
Industry:Construction, Manufacturing
Location:Novi - Michigan - United States
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