Parkeon removes payment barriers with paythru
Parkeon and paythru team up to deliver mobile payments in parking
This pioneering car park payment and access control system is designed to remove many of the complexities associated with operating and managing off-street parking facilities. ParkREG uses ANPR technology to photograph vehicle licence plates as they enter and exit a car park, monitoring their length of stay. The ticketless system allows visitors to pay either on arrival or departure via a range of methods. These include Parkeon’s Strada Touch, a Pay & Display (P&D)-style parking terminal handling coins, Chip & PIN and contactless credit/debit cards. However, ParkREG also offers alternative payment options that enable drivers to pay via SMS or online services using paythru’s mobile payment platform.
“From a customer perspective, the benefits are clear,” comments Danny Hassett, Parking Director UK/Ireland for Parkeon. “They can pay how they like – whether that is through a parking terminal, online, or via SMS on their mobile. There are no lost tickets (although the Strada Touch issues receipts, if required), or trips back to the car to display, it is so much more convenient. Users don’t have to know in advance how long they will be there, they can just park and go. Drivers are also able to register for ParkREG’s ‘SwishPark’
From an operator perspective, ParkREG reduces installation, maintenance and running costs. It removes the need for entry/exit barriers, which also virtually eliminates queuing for drivers (although the system may be used in conjunction with barriers, if preferred). As ParkREG automatically saves licence plate data, a DVLA look-up function enables operators to trace vehicle owners when drivers fail to pay. The system may then automatically chase outstanding payments and/or issue penalty charge notices (PCNs) via ParkREG’s powerful back-office. We envisage the majority of car parks operating in this way in the future.”
Parkeon, paythru and ANPR solution provider, Ranger Services, began developing ParkREG in September 2011, following conversations between the partners on the development of a more flexible, accurate and dependable ANPR-based parking solution. The first site was launched in July 2012 and today, ParkREG is operating in 11 carparks across four sites in the UK. The partnership is also collaborating on future international projects that are in the pipeline.
“We came to the decision to implement a new solution largely due to customer demand, but also through partner vision,” Hassett continues. “paythru is a forward-thinking organisation, with a strong focus on the economics that make a solution a success - rather than implementing technology for technology’s sake. They have been instrumental in ensuring the system provided true choice and flexibility for the customer. Their vendor-agnostic, frictionless system has allowed us to introduce mobile payments in a way that adds simplicity, rather than complexity, for the user, which was a key requirement. Interest is gathering internationally for ParkREG, particularly in Australia, Holland and the US, and we see the relationship with paythru being instrumental as we develop new solutions.”
A key player in solutions for payment and ticketing in parking and urban transport projects, Parkeon is a world leader in P&D parking, with 60% of the market. To date, 70,000 parking terminals are connected and supported by Parkeon Service Centres, with 95,000 bank transactions processed in parking per day and a total of 174,000 parking and transport terminals worldwide. As such, the market for exporting and expanding ParkREG to other territories is wide.
“We are delighted to be working with an innovative company like Parkeon,” comments Keith Brown, Managing Director, at paythru. “Mobile payments are all about giving people more choice and trying to make life easier. That is why solutions like ParkREG work so well. We see a lot of potential. Not only does it allow people to save time and hassle, but it adds value for the operator by giving them a better understanding of their customers. Over time, this information can be used to develop new payment schemes based on capacity and timings, create loyalty schemes, and ultimately encourage more repeat business.”
paythru is an m-commerce payments platform provider, which gives merchants everything they need to start making money from mobile payments. Its solutions are designed to revolutionise mobile payments by helping clients use payments to create personalised m-commerce experiences that increase value and loyalty with technology that works across all mobile phones on any network with any bank. paythru simplifies mobile access to an entire spectrum of payments, so clients can implement payments as a strategic enabler of m-commerce, while customers can make payments anywhere, anytime. Above all, paythru’s mobile solutions fully comply with the top finance industry standard PCI DSS Level 1, so organisations can deploy m-commerce and reduce the risk of payment fraud.
Since being founded in 2009 by Keith Brown and Russell Sheffield, paythru has implemented mobile payments systems for a wide range of organisations including charities, retailers, debt collectors, food outlets, Local Government, parking and ticketing companies, sports clubs and financial service providers.
Parkeon is a key global player in the urban mobility sector.
Thanks to its unique integrated offer in terms of parking and transport management solutions, Parkeon has installations in 50 countries. The Company’s strongly innovative approach has proved successful over its 35 years of experience. Parkeon’s terminals and systems ease congested streets and facilitate mobility in more than 3,000 cities worldwide.
Parkeon employs over 1,100 people worldwide and generated revenues of €176 million in 2011. Based in Europe (Belgium, Germany, Italy, Spain, the United Kingdom and France - where the Company is headquartered)
From June 2007, Barclays Private Equity (France) became the major shareholder in Parkeon. The Company developed a more modern and participatory management style and, since December 2007, 30% of Parkeon employees are now shareholders along with the key managers.
Parkeon was formed in November 2003 after the spin-off of the parking and ticketing division of Schlumberger. The Company has played a significant role in the development of P&D technology since its beginning.