“Social Advertising”: why traditional television advertising is doomed thanks to CrowdEngage
CrowdEngage has published a blog post that outlines their vision for the future of social advertising.
http://CrowdEngage.com has a big vision, and this blog post outlines exactly why.
The 2 man team from outside of Philadelphia plans to disrupt the advertising space.
"Eventually this will solve the engagement crisis that is among us all, in this new social media space. Customers will be open and engaging about which brands they subscribe to, and then it will create a revolution that is going to disrupt traditional advertising."
When smart tv's become a normal household product, we will see a shift in the advertising world- and thats why the CrowdEngage team is preparing early, with a new "crowd-sourcing advertising platform" for brands of any size.
The bigger the brands, the more likely they will be interested in a product like this. Engagement of loyal fans is not a problem for companies like Nike, or McDonalds. They can now harness new tools (like cameras and social media) to tap directly into the heartbeat of their consumers.
Brands can host campaigns or hold contests, with video being the commodity given from the consumer. A highly engaging interaction between brands and consumers, CrowdEngage opens up doors to marketers who haven't been able to use social media to tap into their sales-funnel effectively.
On this new platform businesses of any size will be able to effectively source their existing customers for content, and hold sales. It's a must have for any marketer who is looking to expand engagement with customers.
The days of being locked inside a spammy world are over. This blog post outlines the vision that the founders of CrowdEngage, Jordan Coeyman and Thomas Depole, have for their company.
"I'm really excited to be launching later this month. We've got a few businesses lined up to use it, so we're just making the final preparations we can before it's ready to unveil" says Jordan, a self described "growth hacker" with a big imagination.
"CrowdEngage will be able to handle the same amount of traffic that any major video sites can. It's fully scalable" describes Tom.
They will be testing their product in the upcoming weeks, you can visit http://CrowdEngage.com to leave your e-mail and be informed when they open up to everyone.