Tru Diva Launches New Collection & Website; Searches for New Face for the Brand

Plus size fashion brand, Tru Diva, announced that it is relaunching and searching for a new face to represent the brand.
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Oct. 11, 2012 - PRLog -- Veronica Lipscomb, the design mind behind plus fashion brand, Tru Diva (, announced she is hosting a trunk show later this month to celebrate the relaunch of her brand. Taking place on Saturday, October 27th at Basha Studios 34, Tru Diva will also host a search for new faces of the full figured fashion brand.

Launched in 2006, Tru Diva has quickly made a name in the plus size fashion market by setting itself apart. Known for its innovative and unique use of colors and styles, Tru Diva and Veronica have earned tremendous praise from women worldwide in the size 10 to 26 demographic.

Recently Ms. Lipscomb decided to take the design aesthetic Tru Diva became known for up another level with the expansion of more customizable fits for her curvaceous customer. Veronica understands that not all plus size bodies are build alike. To better serve her clientele, the designer now offers four fits (straight, pear, hourglass and oval) to better flatter their diverse shapes. The trunk show will give attendees a sneak peak at her new offerings for Holiday 2012—which will include coats.

“Knowing your body type is half the battle,” said Lipscomb. “But getting the right fit is winning the war,”

The announcement of the new fits is in tandem with the relaunch of the Tru Diva website which will now be a full service e-commerce site.

The Tru Diva trunk show will begin at Noon. To learn more about Veronica Lipscomb and Tru Diva, visit and (


Accentuating a woman’s contours, and creating flattering lines is only part of the designer’s recipe, her decidedly contemporary designs are characterized by an exquisite attention to detail, impeccable construction and use of rich luxurious fabrics. From bohemian chic to glamorous evening gowns, Tru Diva has a myriad of fashion for the plus sized woman. Style, sophistication and sex appeal, make a TRU DIVA.

Empowered with an innate talent of fashion design, Veronica Lipscomb is making her dream a reality. With encouragement from friends, she began to design her own clothes and became a stylist catering to a plus-size clientele. Many women would approach her about where she purchased her clothing. Once it was discovered she was the designer, they would request the same outfit for themselves. Through TRU DIVA, Veronica offers an alternative style to a limited market of fashion conscious clothing for plus size women.

Do you want to know the Truth? Knowing the truth is only the beginning – TRU DIVA designs by Veronica L.

For more information, visit
Source:NY PR Diva/ Siena Media Group
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Tags:Plus Size, Fashion, Full Figured, Models, Casting
Industry:Fashion, Event
Location:New York City - New York - United States
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