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Record Label Goes Mobile in Nashville
Marketing Company, Parlatone, Inc. based in Nashville, TN. launches Parlatone Records, the World's First Mobile Record Label.
Parlatone Records was created to assist artists and labels in taking their music to a mobile audience. If a song is on the radio it should be available for immediate download, not a month from the time a listener first hears it. Imagine someone hearing your song on the radio, at a concert, or anywhere else, and being able to immediately and effectively lead them to purchase that song, or your entire album.
Parlatone Records has created an effective way of helping artists and labels communicate with, and sell to, our modern day culture. Everything at Parlatone Records revolves around marketing, distributing, and selling music via mobile devices.
"While this does showcase a little of our team's innovative out-of-the-box thinking, the whole idea behind this new launch is to encourage labels and artists to make mobile marketing and distribution a part of their primary strategy, not an afterthought. Any team I have ever been a part of, I always stress the importance of bringing something different to the table. At Parlatone, we strategically infuse creative solutions, not cookie cutter methodologies, into every marketing campaign we launch around an artist and their project". -Benjamin Wade Inman, President/CEO Parlatone, Inc.