Small Business Expo Launches Interactive News Platform for All Small Business Expo Attendees

Small Business Expo Partners with Launch.it to Create a Searchable Central Information Source for Small Businesses
 
 
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Tags:
• Small Business Expo

Industrys:
Business
Event

Location:
New York City - New York - US

Subject:
Services

Oct. 9, 2012 - PRLog -- Small Business Expo Los Angeles, the largest B2B tradeshow and networking event, has partnered with Launch.it to power its innovative interactive Small Business news platform.  This is the first time that a conference has empowered its exhibitors, sponsors, conference partners and attendees to self-publish all of their company products, services and related event and small business news in a centralized location. This will create one of the largest up-to-date sources of B2B products and services for Small Businesses and Small Business Owners.

“As the premier B2B Small Business conference we wanted to embrace social media and find a way to better support and empower our exhibitors and attendees with a solution to curate and distribute their own news,” said Zach Lezberg, Founder of Small Business Expo. “With Launch.it’s exhibition news and information management platform we created a real-time news and information source that gives our exhibitors, attendees and our growing on-line community the tools they need to publish their own news and directly engage with the companies at the show and around the world.”

Through this partnership all participating organizations have access to the following tools:

•   Social media tools for maximum sociability and engagement
•   In-depth Google and Bitly analytics
•   Trackable document downloads
•   Wiki-like environment to make story updates virtually in real-time
•   Centralized newsroom for all announcement during the show
•   Attendees and media can follow companies to get real-time updates
•   An action box to engage readers for investment and media opportunities
•   Facebook comments for insight and feedback
•   Rich multimedia, tags and geo-location for enhanced engagement and discoverability
•   “Buy it” and “Trial it” buttons to drive users directly to point-of-purchase
•   Customized tweets for precise messaging and branding

“Zach approached us with a big idea to go beyond just creating an interactive publication for his exhibitors by also giving access to all of the Small Business Expo attendees at his huge B2B conference, “ said Trace Cohen, President and Co-Founder of Launch.it. “Building a centralized news platform for both exhibitors and attendees got us really excited as it will demonstrate the power of our platform while creating one of the largest searchable databases of B2B products and services for Zach.”

Small Business Expo’s News publication can be read at: launch.it/event/smallbusinessexpo.  All news is free to view and read starting today.

About Launch.it

Launch.it believes that all new products, services, and ideas should be easy to find, discover, and share. Launch.it is building the world’s first self-publishing news platform for the PR and brand marketing business with the goal to create the largest searchable news database of all things new. Our mantra, “no new product, service or idea will ever be left behind,” will unlock more about “the new”…and quite possibly, change the world!
About Small Business Expo
Small Business Expo is the largest & most anticipated B2B trade show, conference & networking event for Small Business Owners in New York City, Dallas and Los Angeles.  Business Owners attend this huge business networking event to browse & meet with exhibitors/vendors providing products & services to help their small business grow, attend small business workshops, seminars & meet-ups, network with other small business owners & entrepreneurs in the cyber lounge & speed networking areas, & watch exciting new product demonstrations.  Small Business Expo Los Angeles is coming up on November 8, 2012 at the California Market Center in Downtown Los Angeles.  For more information about Small Business Expo Los Angeles, visit http://www.thesmallbusinessexpo.com.
Contact Info:
Launch.it
Trace Cohen
Trace@launch.it
+1 516-225-7417

Small Business Expo
Zach Lezberg
Zach@theshowproducers.com
+1 212-404-2345
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Phone:212-404-2345
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Tags:Small Business Expo
Industry:Business, Event
Location:New York City - New York - United States
Subject:Services
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