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Barrett joins Target Media as Executive Vice President & General Manager
Target Media has hired former President & CEO at the PA Dutch Convention and Visitors Bureau as its new Executive Vice President & General Manager.
Barrett will lead the entire operations and business divisions of Target Media to ensure long-term growth and the ongoing success of the firm’s client partners. In addition, Barrett will work closely with the management team on sales, marketing, consulting services, solutions development and financial management of the organization.
Target Media is a rapidly growing media research, planning and placement firm specializing in marketing campaigns that combine both traditional and digital media platforms. Through its headquarters in Harrisburg, Pa., and its Philadelphia regional office, Target media services a wide range of clients throughout the mid-Atlantic and markets across the country.
“With his substantial background in hospitality sales & marketing, staff development, and product growth strategies, we’re thrilled to welcome Chris to our team,” said John Bowser, Target Media President. “As a long-time senior sales and marketing executive, Chris has first-hand insight of what our clients need, and what it takes to be cutting edge and innovative in an ever-changing media world.”
Target Media’s CEO Jeff Wakeen adds, “Chris’s extensive background in operations will enable our firm’s growth through ever-improving systems and project management integration, keeping pace with our aggressive client retention plans.”
Prior to the PA Dutch CVB, Barrett had served two decades with Hershey Entertainment & Resorts in multiple senior management positions within the Entertainment Group leading sales, marketing & operations teams. A resident of Hummelstown, Pa., Barrett holds degrees from Penn State University. He also is a member of the Derry Township Board of Education.
Target Media is a leading provider of strategic media solutions with core competencies in media analysis, research, planning and placement in both traditional and non-traditional media environments. We are motivated and inspired to leverage advanced technologies empowering businesses to accelerate growth, strengthen market position and exceed customers’ expectations. Visit us at www.targetmediausa.com.