Celebrity favourite ‘The Pretty Dress Company’ takes Hurleys by storm & powers through recession
A British clothing label is taking the industry by storm by attracting a wide celebrity fan base with their 40s and 50s inspired clothes.
The Pretty Dress Company was founded in Gravesend in Kent and they are the main representative of the high end fashion designer label; So Couture who creates all the designs.
Hurleys which is a family owned fashion business since 1955 and has 30,000 of its own members on and offline has spotted the potential in The Pretty Dress Company brand and taken them on board.
The Pretty Dress Company brand has created a niche collection of dresses, tops and skirts that are designed to fit, flatter and flaunt your figure.
Since the brand was created in 2008 it has attracted an array of a-list celebrities who are constantly in the weekly tabloids of newspapers and glossy magazines.
These celebrities include; Kelly Brookes, Amy Childs, Lorraine Kelly, Gemma Merna, Billi Muchlow and Chloe Sims who have all been spotted wearing this fabulous clothing collection.
Mad Men is another influence of The Pretty Dress Company as it is a television drama set in the 1960s in the fashion capital of the world, New York City. One of the recent dresses to hit the press is the Mistress ‘Mad Men’ Bordeaux pencil dress which was recently featured in the famous fashion magazine Glamour.
Not only has The Pretty Dress Company been featured on the backs of famous celebs and plastered in the top magazines but, it has also been heavily featured on the UK’s top television programs and publications
These publications include; Closer Magazine and TV Magazine as well as being worn by Sky News presenters, actresses from Coronation Street and the UK’s favourite reality show, TOWIE.
The Pretty Dress Company is growing from strength to strength and they have branded themselves exceptionally well. With over 11,000 fans on Facebook and over 9,000 followers on Twitter it is no wonder the clothing line is rapidly expanding.
A recent study on ITV highlighted that the number of companies going under is lower in this recession that in previous ones and, 10,000 have closed their doors through a mixture of insolvencies or compulsory liquidations since the start of this year.
Hurley has managed to stay alive throughout the ups and downs in the fashion industry over the years and their hard work and commitment even won them “Young Fashion Retailer of the Year” in 2010.
Hurley’s faith in the fashion business saw them taking on The Pretty Dress Company as they have managed to spot a niche in the industry for providing classic dresses for glamorous women but at an affordable price and, women are jumping at the chance to be seen in an item from their collection which is available at Hurley.
Check out the range at http://www.hurleys.co.uk/
Hurley’s has been a family owned business since 1955 and was THE Original Sports shop in Manchester. Moving into fashion in the early 1980s Hurley’s became the iconic store in Manchester for football fashion. Now based in three key locations at Bolton, Bury and Wigan Hurley’s are recognised as one of the North West’s leading independent Branded Fashion retailers for Men, Women and Kids. In 2008 we were finalists with our Wigan Store for the prestigious Drapers Award “Best New store”
Contact Hurley via:
Telephone Number – 01706 628 114