News By Tag
News By Location
A “Like”, a Bike, a Difference
PBR Bike Giveaway by craft beer bar, Growlers Pour House, to benefit JDRF Charlotte.
Over the next two months, Growlers Pour House in Charlotte, NC, is hosting an online sweepstakes to give away a shiny, blue, PBR-branded bike. The craft beer bar is also giving away other prizes such as t-shirts and gift cards. The purpose? To create a marketing program that simultaneously raises money for JDRF Charlotte.
The Growlers Pour House marketing efforts often include a charity element. For the past several years, the craft beer bar – which was selected as one of the Top 100 Beer Bars in the US by Draft Magazine for two years in a row – has hosted an Oyster Roast to benefit JDRF. The next Oyster Roast will be held in the Spring of 2013.
The PBR Bike Giveaway begins on October 5 and lasts until November 30 – and for every new “like” on their facebook page, Growlers Pour House will donate twenty-five cents to JDRF, up to $500.
Type 1 Diabetes is of special importance to Growlers Pour House and the Pabst Blue Ribbon Family. Both companies lost very-loyal and loved Type 1 Diabetic staff members over the last couple of years.
“We hope we’re able to not only raise the full $500 for JDRF Charlotte,” says Owner, Jeff Tonidandel, “but ideally we’ll also help raise awareness of Type 1 Diabetes – a disease that impacts millions of families, and still has no cure.”
To enter to win the PBR bicycle and other prizes, visit: www.facebook.com/