Market Report, "Global Airport Retail Trends, 2012-2013", published
New Retailing research report from Canadean is now available from Fast Market Research
By: Fast Market Research, Inc.
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Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of global respondents. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.
What is the current market landscape and what is changing?
The average expenditure of European travellers per visit to duty-free and duty paid airport retail outlets is US$76 and US$51 respectively.
What are the key drivers behind recent market changes?
Utilization of time', 'last minute gifts', and 'renowned brands at discounted prices' as the most important motivational factors of purchases at airport retail stores as identified by the respondents from North America.
What makes this report unique and essential to read?
"Global Airport Retail Trends, 2012-2013" is a new report by Canadean that analyzes consumer trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report provides a comprehensive overview of customer visits and time spent at airports retail stores in 2012 and reveals the average customer expenditure at airport retail outlets, and also identifies average customer expenditure on food and beverages. This report also identifies product and purchasing trends at airport retail outlets and the significance of websites in purchases, and the frequency of utilization of the 'shop and collect' facility. In addition, this chapter outlines the key products which occupy the most airport retail space, and the survey analyzes the most popular products purchased by the customers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important customer concerns for purchasing at duty-free outlets. This report not only grants access to the opinions and behaviors of customer respondents, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, annual income, and travel frequency.
Key Report Features
Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better customer footfall.
Reveals the average expenditure of global respondents per visit to duty-free and duty paid airport retail outlets.
Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.
Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.
Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.
Key Market Issues
Overall, Asia-Pacific travelers declared that 46% of their purchases at duty-free airport retail stores were pre-planned, while 54% of purchases were impulsive in the last six months.
In total, according to the European respondents, 56% of their overall purchases made at duty paid airport retail outlets turned out to be 'impulsive', whereas the remaining 44% constituted 'pre-planned' purchases in 2012.
North American respondents identified 'food, beverages and tobacco', 'books, news and stationery, 'perfumes, cosmetics and personal care' and 'apparel, accessories and luxury goods' as the leading product categories that occupy the most airport retail space.
Respondents from Asia-Pacific purchased 'tobacco', 'alcoholic beverages', 'perfumes, cosmetics and personal care', and 'jewelry, watches and accessories' products more from duty-free airport retail shops in the last six months.
In total, 75%, 66%, and 65% of European respondents identified 'printed media', 'stationery and cards', and 'food and non-alcoholic beverages' respectively as key products purchased from 'duty paid' shops.
According to calculations, the average time spent by a customer from North America at duty-free airport retail outlets is '22 min', as compared with '19 minutes' at duty paid outlets.
Overall, 24% of respondents from Asia-Pacific spent US$11-US$15 per visit on food and beverages, while 23% spent US$5-US$10.
In total, 8% of respondents from the European region used the 'shop and collect' facility at airport retail stores within the last six months.
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles.