Oct. 7, 2012
-- October 07, 2012
StorIT, the leading data storage specialist, value added distributor in the Middle East and North African (MENA) region, has announced the signing of a strategic new distributor partnership agreement with Mellanox® Technologies, a leading supplier of high-performance, end-to-end interconnect solutions for data center servers and storage systems. The new alliance positions StorIT as the Value Added Distributor of Mellanox Technologies’
diverse range of Ethernet and InfiniBand interconnect solutions, including adapters, switches, cables and software, for the GCC, Iraq, Afghanistan, Pakistan, Levant and the North African regions. Partnering with Mellanox Technologies strongly complements StorIT’s continuing move to provide the region with complete end-to-end solutions that can help address the growing demand for systems that offer superior application performance, efficiency and scalability.
Globally Mellanox is a leader in the fast 10 and 40 Gigabit Ethernet interconnect category and is recognised as a leading InfiniBand product vendor, which addresses a wide range of datacenter markets like high-performance computing, financial services, database, web 2.0, internet and the cloud. As part of the initial moves to make the partnership known, StorIT is set to showcase these unique solutions during their participation at this year’s edition of the Gulf Information Technology Exhibition (GITEX), an annual consumer computer electronics trade show, which will be held from October 14, 2012 to October 18, 2012 at the Dubai World Trade Centre. The StorIT exhibition stand will be located at Hall 6, and Stand No CLD – 17.
“We are proud to reveal our new partnership with Mellanox Technologies, which is recognized as an innovator in server and storage connectivity, and converged product developments,”
said Boby Joseph, CEO, StorIT. “This strategic alliance will give us the opportunity to provide our customers with a product range that can help effect more growth for their high-performance interconnect businesses. A global brand like Mellanox will surely deliver unprecedented price performance.”
Recent industry reports have revealed that the advent of faster storage technologies has shifted the storage bottleneck from storage media to the I/O interconnect segment, which has sped up considerably even if it continues to remain the limiting factor in improving the performance of data centres. With this in mind, the partnership between Mellanox and StorIT proves to be very timely as the latter will provide the former with a comprehensive action plan that includes channel spread, sales, post and pre-sales architecture, design, and implementation.
Over the last few years, StorIT has designed and implemented a channel program that aims to add considerable value to its alignment of vendors, thereby helping resellers and end users to build demand around leading storage multi-vendor offerings. According to StorIT senior executives, the company is seeing growth potential across industries like Enterprise, Oil & Gas, Education, Service Providers (ISP's and Telecoms), Defense and in emerging economies like KSA, UAE, Qatar, Kuwait and the North African region.
“The Middle East and North African (MENA) region is currently witnessing a surge in the deployment of new applications and systems that require high performing, scalable and efficient connectivity products”, said Darrin Chen, Senior Director Worldwide Channels, Mellanox Technologies. “Our partnership with StorIT will allow us to better address these demands by leveraging our engaging line of products and solutions across companies and organizations—
helping them achieve target revenue and return-on-investment (ROI) goals,”