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Pinterest Purchasing Power: A Social Media Infographic
Boot Camp Digital’s latest Infographic shows that Pinterest may have even more power in online sales than most realize
Pinterest is now the third most popular social network online, behind only Facebook and Twitter, so there was no better time to focus on this marketing goldmine. Now that social media is turning highly visual, Pinterest is the perfect site for businesses to turn to when it comes to their online marketing strategies.
Pinterest has a high success rate of turning users into customers. It differs from Facebook and Twitter in the sense that businesses are no longer shouting information at social media users. Instead, Pinterest is a culture of curators. It’s an online community where users can share interesting information with one another, but what makes it different is that it is all visual - pictures that range from pretty home furnishings, to cute animals, to pictures of products that users want to purchase or already have purchased.
But how do we know that Pinterest is popular?
It was the fastest social network to hit the 10 million unique visitor mark
It’s the number one referral of traffic to marthastewart.com
It refers more traffic to sites than Google+, YouTube, and LinkedIn combined
And not only is Pinterest popular, but its users have a high conversion rate:
Call-to-action pins increase engagement by 80%
Shoppers referred to a site from Pinterest are 10% more likely to purchase something
Shoppers referred to a site from Pinterest spend 10% more on average
So how do we know that Pinterest is here to stay?
Pinterest is retaining users 2-3 times more effectively than Twitter
There are plenty of trusted brands on Pinterest, ranging from “Barbie” to “Dunkin’ Donuts”
Plenty of prestigious businesses are active on Pinterest, including “Target” and “The Home Depot”
You can see the rest of our information and data on Pinterest by checking out our Pinterest marketing infographic. For more information on Pinterest training for business, go to www.bootcampdigital.com/
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